UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. It illuminates your target audience, their pain points, and desires.

Branding 90

Branding User Testing Product Research Data Visualization 90

Usersnap

APRIL 12, 2019

Marketing research at Google first compiled search rankings. Like Amazon and Yahoo, Google’s platforms dually sought to net casual users and facilitate the growing “web 2.0” Market research has two goals. Online exercises often focus on software. Merit and visitor preference both mattered.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

JANUARY 20, 2024

We also show you how to create a message map for your SaaS! The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments. In-app surveys to inform message mapping. Competitor research in Google to inform message mapping.

Messaging 71

Messaging User Testing Research Software Analytic Tools 71

Usersnap

MARCH 19, 2019

As a product manager or a SaaS company owner, what is your main drive in building new products? Do you consider customer feedback? You may have realized how customer feedback has become a huge focus in recent years. Use customer suggestions and opinions as a decision-making guideline. Elon Musk, CEO of Tesla Motors.

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Validating the value proposition of an app or website – do your potential customers understand it? Testing competitors’ solutions.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Imaginary Cloud - Design

MARCH 31, 2022

The Product Design Process focuses on thorough user and market research before building a product, and the Google Design Sprint is a fast, 5-day intense method to accelerate decision making. An example of product design is determining how an app, for instance, Uber, should solve a problem. b) Provides customer satisfaction.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

ProductPlan

FEBRUARY 3, 2022

A product ops manager (or team) exists to support the product team by: Facilitating user interviews and other market research. Managing tools (for roadmapping, prototyping, etc.) Strengthen Product Feedback Loop. The tech stack gives a product team the tools to build and maintain a product.

Product Research 95

Product Research User Testing Data Visualization Customer Experience 95

UX Studio: Product Management

NOVEMBER 9, 2017

This article will provide a guideline to do UX research the right way. It will also break down some basic concepts related to UX research. . What is UX research? Most simply: UX research gets feedback from target audience/users about a product. UX research methods for this phase: Interview.

Product Research 94

Product Research Research Software User Testing Feedback Software 94

ProductPlan

SEPTEMBER 15, 2021

Our roadmap software can help you create streamlined processes that scale along with your company. Adopting roadmapping software alone goes a long way toward establishing the organization-wide processes that allow your team to scale. Choosing the right tool. Think of a roadmapping tool as a pre-built foundation and frame.

Roadmap 94

Roadmap Data Visualization Research Software Feedback Software 94

The Basics of Product Management

JUNE 21, 2020

There are some guidelines that need to be kept in mind. We will cover these guidelines below. Roadmap Guidelines. Finding the optimum balance between value proposition and effort required requires a fair bit of market research. Constant feedback loop is important to maintain a healthy roadmap.

Definition 59

Definition Roadmap Product Research User Testing 59

Atomic Spin PM

AUGUST 14, 2019

For a new product, this work involves, among many things, market research and refining the product owner’s vision. We’ve found Trello to be a great tool to do just that. The more you can get away from designing the UX for a solution, the more effective a context scenario can be.

Data Visualization 52

Data Visualization User Testing Agile Customer Feedback 52

Atomic Spin PM

AUGUST 14, 2019

For a new product, this work involves, among many things, market research and refining the product owner’s vision. We’ve found Trello to be a great tool to do just that. The more you can get away from designing the UX for a solution, the more effective a context scenario can be.

Data Visualization 52

Data Visualization User Testing Agile Customer Feedback 52

Userzoom

JUNE 6, 2019

And most of the times, they are just waiting for a research request that is somewhere being planned or executed, uncertain about what to do next or what direction the project should take because they need the research findings to make those decisions. And she’s worked with market agencies for market research.

User Testing 93

User Testing Research Software Product Research UX 93

Generation Focus

OCTOBER 15, 2018

This is my story of how I became trained in refugee status determination (RSD) interviews based on interrogation techniques used throughout Europe, and how I have applied this to market research interviews. It should be a strict guideline but not necessarily a script.

User Testing 76

User Testing Product Research Research Software Customer Experience 76

The Product Coalition

NOVEMBER 26, 2018

Story simplifies the concept, a good beginning, little built up to captivate the attention and then the narration of the solution is way simpler to follow than to understand the solution with just some facts, numbers or algorithms. Techniques and guidelines to become a good storyteller. How to build your story?

User Testing 60

User Testing Customer Experience Product Management Product Manager 60

Generation Focus

OCTOBER 15, 2018

A Leap from RSD to Market Research: Applying interrogation techniques to market research interviews might seem a bit extreme, you certainly don’t want a market research participant to feel interrogated when interviewed. It should be a strict guideline but not necessarily a script.

User Testing 62

User Testing Product Research Research Software Customer Experience 62

Generation Focus

OCTOBER 15, 2018

A Leap from RSD to Market Research: Applying interrogation techniques to market research interviews might seem a bit extreme, you certainly don’t want a market research participant to feel interrogated when interviewed. It should be a strict guideline but not necessarily a script.

User Testing 48

User Testing Product Research Research Software Customer Experience 48

Generation Focus

OCTOBER 15, 2018

A Leap from RSD to Market Research: Applying interrogation techniques to market research interviews might seem a bit extreme, you certainly don’t want a market research participant to feel interrogated when interviewed. It should be a strict guideline but not necessarily a script.

User Testing 48

User Testing Product Research Research Software Customer Experience 48

Generation Focus

OCTOBER 15, 2018

A Leap from RSD to Market Research: Applying interrogation techniques to market research interviews might seem a bit extreme, you certainly don’t want a market research participant to feel interrogated when interviewed. It should be a strict guideline but not necessarily a script.

User Testing 48

User Testing Product Research Research Software Customer Experience 48

Centercode

APRIL 30, 2019

At the time, we would not begin working on a product until very close to launch, so we had little opportunity to learn and implement feedback from our testers to improve our customers’ experience. Additionally, we created a ticketing system that captures and tracks requests from anyone in the company. Is this necessary?

User Testing 66

User Testing Product Research Customer Experience Customer Feedback 66