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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Using multiple methods provides a more complete and insightful picture of customer needs.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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11 Types of Product Managers for SaaS Companies

Userpilot

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. Conducting market research and competitor analysis.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product management delivers value in many ways: it aligns teams with organizational goals, focuses on customer needs , and drives product success by delivering products that make the lives of users easier.

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Product Team Structure – A Guide For SaaS Product Teams

Userpilot

How to choose the right product team structure for your SaaS? The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. Userpilot is a growth platform with advanced feedback and analytics functionality.

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Message Mapping: What Is It and How to Create One?

Userpilot

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments.