article thumbnail

Finance Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps. Below is a summary of how Finance app fared over the course of 2021. Summary of Finance Apps in 2021.

Finance 261
article thumbnail

4 Finance App Requirements for 2021

Alchemer Mobile

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

Finance 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2019 Benchmarks for Finance Apps

Alchemer Mobile

Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Finance apps. Profile of an average app in the Finance category. Apps in the Finance category have many unique hurdles. We tracked sentiment for apps in the Finance category, and here’s what we found.

Finance 203
article thumbnail

Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. But many brands – specifically ones in traditionally transactional industries like finance – fail to capitalize on this. Step 2: Use mobile customer feedback to drive your product roadmap.

article thumbnail

Finance Product Manager

ProductPlan

What is a finance product manager? Like a product manager in any other industry, a finance product manager is responsible for the success of a product or portfolio of products. Let’s be clear about how we define a finance product manager. Let’s be clear about how we define a finance product manager.

Finance 52
article thumbnail

Finance Apps: Mobile Customer Engagement Benchmarks for 2020

Alchemer Mobile

2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard.

Finance 147
article thumbnail

Four Challenges Finance Apps Face and How to Conquer Them

Alchemer Mobile

Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges. Driving higher survey response rates and extracting more meaning from NPS.