Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. We’re going to unpack what adoption is, why it matters, how to measure it, the strategies you can use to improve it and share the right tool for the job.

Analytic Tools 79

Analytic Tools Feedback Software Framework Onboarding KPIs 79

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. As a marketer, you should create strategies that relate to prospective buyers and convert them into paying customers. In this post, you’ll discover the importance of message testing and how to get it right.

User Testing 89

User Testing Product Research Messaging Data Visualization 89

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Intercom, Inc.

OCTOBER 27, 2021

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. How many proactive support messages are you sending versus how many people are seeking support? Measure your team’s progress and optimize your strategy.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 90

Feedback Software Analytic Tools Customer Experience User Testing 90

Intercom, Inc.

MARCH 4, 2019

For example, “Make a new PM ladder and get feedback from directors” or “Deliver an inspiring, clear message on our strategy and the evolution of our teams at All Hands” might fit the bill. The post The magic of goal setting: A simple framework for managers and teams appeared first on Inside Intercom. Avoid the task trap.

Framework 202

Framework User Testing Reporting Tools Customer Feedback 202

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. Finally, you can launch targeted experiments to figure out the impact of in-app messaging on different user segments.

Customer Experience 86

Customer Experience Analytic Tools User Testing Feedback Software 86

ProductPlan

JULY 27, 2023

One of those tools is the jobs-to-be-done framework. Let’s look at how you can use the jobs-to-be-done framework to focus your digital transformation efforts in the right direction. The jobs-to-be-done framework provides a playbook for uncovering your customers goal without blindly delivering a bunch of extraneous features.

Research Software 63

Research Software Framework Customer Experience Product Research 63

Gainsight

JUNE 4, 2019

In-app communications are part of the next wave of adoption-driving strategies and I’m here to assure you that they are not as scary as they sound. You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. The In-App Engagement TRUSt Framework.

Messaging 63

Messaging Customer Communications Customer Experience Framework 63

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. Here are a few of the strategies they shared and how you can apply them to your own business as you move forward. In March, McKinsey & Co. Make decisions quickly.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Modus Create

MAY 28, 2024

There’s no doubt that a comprehensive AI strategy is critical. Top considerations for developing an AI strategy AI initiatives are not one-size-fits-all—yours should be tailored to organizational needs and strategic goals. But the most successful organizations keep customers at the center of their AI strategy.

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Reporting Tools Data Visualization Research Software Weak Development Team 64

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents. Conclusion.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

MAY 21, 2024

Expect to learn specific strategies that enhance user experience and grow your bottom line. Developing a user-centric CRO strategy entails understanding user behavior and needs, optimizing the website’s performance, setting clear conversion goals, mapping the user journey , addressing user pain points, and optimizing webpage elements.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. A good customer onboarding strategy gets users to the Aha! You’re in the right place.

Feedback Software 88

Feedback Software Analytic Tools Customer Experience Customer Feedback 88

Intercom, Inc.

MAY 25, 2021

In April 2021, they surveyed over 500 global customer support decision makers – executives, vice presidents, directors, and managers – across EMEA and the United States, to learn more about the changes they’ve seen, and how they’re future-proofing their customer support strategy with conversational support. Now, it’s second.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc.

Framework 100

Framework Product Management Product Manager Sales Training 100

Userpilot

FEBRUARY 20, 2024

TL;DR Targeted email marketing is a strategy focusing on sending personalized emails to segments of your audience based on their unique characteristics and behaviors. Create personalized marketing messages : Craft messages that address the recipient’s needs, preferences, and journey stage.

Analytic Tools 81

Analytic Tools Feedback Software Data Visualization User Testing 81

Intercom, Inc.

MARCH 9, 2021

The world’s most customer-centric teams are turning to conversational, messenger-based support – and you can learn the proven strategies to do the same in our newly published Ultimate Guide to Conversational Support. Chatbot and proactive message templates for providing fast, personal support. Get the ultimate guide??.

Customer Experience 170

Customer Experience Framework Download Messaging 170

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 80

User Testing Customer Experience Customer Feedback Data Visualization 80

The Product Coalition

MARCH 3, 2024

Think of it this way: instead of blindly sending generic messages to your entire customer base, you can deliver targeted campaigns that resonate deeply with their predicted needs and desires. Deliver impactful messaging : Anticipate purchase intent, predict churn risk, and tailor your message accordingly, boosting conversions and loyalty.

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework. Where do you start? What matters most?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

MAY 17, 2022

We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. You spend a bunch of time and resources building frameworks, planning roadmaps , designing the new feature, marketing the improvement everywhere – and then the customers hate it. So let’s get started.

Feedback Software 90

Feedback Software User Testing Product Research Customer Feedback 90

Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. If you want your SaaS to grow sustainably, you should implement at least one of these strategies: adopting a product-led growth model, creating valuable and actionable content, in-app onboarding , exceptional customer care.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Onboarding KPIs 85

Userpilot

OCTOBER 6, 2023

Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. But how can you use it?

B2B 96

B2B Analytic Tools Feedback Software Data Visualization 96

Product Management University

AUGUST 15, 2023

If you stick to the fact that agile is a development methodology and not a product management framework, it will have no impact whatsoever on your agile process. The relevance factor goes way up on your marketing messages and sales narratives because they’re specific to each segment versus generic in a product model.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

OCTOBER 4, 2022

Growth loops are a compounding growth strategy where the user fuels future growth by reinvesting their outputs into new inputs for the next growth cycle. The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ).

Customer Experience 96

Customer Experience User Testing Onboarding KPIs Software Review 96

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. To evaluate your in-app messages, use flow analytics.

Product launches 82

Product launches User Testing Product Research Analytic Tools 82

Intercom, Inc.

AUGUST 17, 2021

Proactive support is a crucial part of any good conversational support strategy, empowering you to pre-emptively deliver targeted, personalized support via messenger-based channels. For many teams, making the switch from reactive to proactive customer support can be tricky – but it’s a necessary element of any support strategy.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Intercom, Inc.

MARCH 16, 2021

The typical support “strategy” is to let common issues roll in for your support team to address. With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Product Research 201

Userpilot

MAY 27, 2024

Want to learn how to design an effective loyalty segmentation strategy and boost customer retention ? There are several important steps you need to take to design a successful loyalty-based segmentation strategy. This customer segmentation strategy ends with the following 6 segments: Prospects. The SMART goals framework.

Data Visualization 85

Data Visualization Product Research User Testing Customer Experience 85

Intercom, Inc.

JULY 30, 2018

I use the snooze button to remind myself to follow up with leads who haven’t responded to my last message. From BANT to MEDDIC, which framework should you use to qualify your sales leads? The post License to sell: 5 strategies to hit your sales quota appeared first on Inside Intercom.

Inbound 157

Inbound Strategy Outbound User Testing 157

Intercom, Inc.

JULY 1, 2020

The typical support “strategy” is to let common issues roll in for support reps to address. With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it.

User Friction 239

User Friction Outbound Customer Experience Onboarding KPIs 239

Userpilot

APRIL 16, 2024

Thanks to the insights, you can target the right users with upsell and cross-sell messages at the right time. These insights provide a deep understanding of customer behavior, needs , and problems and enable teams to optimize product messaging , marketing campaigns, in-app product experiences, and customer support processes.

Data Visualization 88

Data Visualization Customer Feedback Analytic Tools Feedback Software 88