article thumbnail

The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

article thumbnail

User Needs Analysis Example to Help You Identify Customer Needs

Userpilot

Common types of customer needs include functionality, price, usability , performance, and support. To conduct an analysis, start by first defining the objective for your user needs analysis. Then, split your audience into various customer personas so you can analyze each of them individually. Let’s take a closer look.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

article thumbnail

Give your support team more input with this decision-making framework

Intercom, Inc.

At Intercom, we recently introduced a new decision-making framework for our Support team that ensures that everyone is heard and feels involved. This is imperative to a positive company culture, as well as higher team morale. Your support team will have a unique perspective on customer needs and pain points.

Framework 129
article thumbnail

Product Adoption Framework for SaaS Companies to Achieve Higher Adoption

Userpilot

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A user has reached ‘adoption’ when they start paying for your services. What is a product adoption framework?

article thumbnail

Which Feature Request Prioritization Framework Should You Use? [Top 15]

Userpilot

Choosing the right feature request prioritization framework enables product teams to make informed decisions and deliver the maximum customer value possible, especially when resources are limited. Our guide introduces 15 popular prioritization frameworks along with their pros and cons. Let’s dive in.

article thumbnail

What is Customer Experience Design: Principles, Strategy & Best Practices

Userpilot

Without good customer experience design, you may as well give up before you even start. No customer wants to experience a clumpy product or service that feels like it’s being held together with chewing gum. CX design focuses on all interactions on the whole customer journey. What is customer experience design?