Brian Balfour

JUNE 28, 2017

This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+ company. I refer to these companies as Smooth Sailers - a little effort for lots of speed. I refer to these companies as Tugboats - a lot of effort for little speed. Subscribe to receive the rest of the series.

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Product Marketing Marketing Framework Definition 111

Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. For example: How effective is our website? How effective is our content?

Framework 70

Framework Marketing Webinar Document 70

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Onboarding KPIs Analytic Tools Feedback Software Product Marketing 91

Userpilot

JULY 8, 2021

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? Dave McClure's Pirate Metrics framework. What are Pirate Metrics?

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Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

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User Testing Onboarding KPIs Product Research Startups 130

Roman Pichler

MAY 5, 2020

The term product owner is commonly used to refer to six different product roles in my experience. These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates. But the ability to save the document is a feature, a part of the overall product.

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Feedback Software Product Research Weak Development Team User Testing 353

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Product Marketing Marketing Research Software User Testing 52

Alchemer Mobile

APRIL 10, 2023

Latest Mobile SDKs deliver new features and customizations By Mel Fox, Product Manager for Alchemer Mobile, and Vanessa Bagnato, Director of Product Marketing at Alchemer We’ve made some key enhancements to Alchemer Mobile (formerly Apptentive), which includes new features and improvements in the 6.0 and Android SDK 6.0.4

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Alchemer Mobile

SEPTEMBER 6, 2023

Upgrade to Access all the Latest SDK Improvements Stay up to date with new features and improvements by upgrading to the latest versions of the iOS and Android SDKs, as well as all supported development frameworks, including Cordova, Flutter, React Native, mParticle, and Xamarin. To learn more and to get started with your migration to 6.1,

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Data Visualization Dashboard Product Research Document 113

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . A data-driven framework for scaling. I think that’s message-market fit.

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The Product Coalition

NOVEMBER 23, 2021

I have defined the below dimensions as a cohesive framework. Unlike tech apps, commodities & machinery don’t require building strategy around product usages rather look for tactical goals associated with the overall business objectives for go to market and product-market fit by simply choosing the options- “build”, “buy” and “ally”.

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Startups Strategy Technical Review B2B 122

Product Management University

APRIL 8, 2024

For some, a market means a user or buyer persona. For others, a market is a customer department like IT or HR. For purposes of this discussion, markets refer to market segments. In their simplest form, market segments are how companies describe themselves. It all starts with product management.

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Dear Strategy

JANUARY 28, 2019

Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”. . At least once a month, I get a question (sometimes officially and sometimes casually) about some framework or another that has been popularized in some way or another and has become the latest “thing to know” on the job.

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Framework Strategy User Testing Books 49

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. prior PMM experience like developing go-to-market strategy or developing messaging frameworks), that’s great!

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Product Marketing User Testing Marketing Research Software 52

The Product Coalition

SEPTEMBER 29, 2022

Scale friendly Scale friendly is simply put — making a plan building a product, marketing it, and scaling up from there. With focus groups, the product is presented to users and they share feedback and suggest features that can make them enjoy the product more or give critiques on the product.

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Feedback Software Research Software User Testing Technical Review 104

Userpilot

FEBRUARY 20, 2024

The difference between a data product roadmap and the traditional approach is the former relies heavily on data. Find product-market fit : By analyzing user interactions, feedback , and needs, you’re better positioned to tailor your product to meet those demands more precisely, enhancing product-market fit.

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Data Visualization Feedback Software Research Software User Testing 86

Lenny Rachitsky

MAY 5, 2024

You should always be thinking about strategy, even before product-market fit. Network effects refer to the increase in value or utility of a product or service as more people use it. Beware of common delusions, like overestimating the power of branding, data scale effects, or operational excellence.

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Strategy Reporting Tools Data Visualization User Testing 55

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences.

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Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

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Customer Experience Feedback Software Analytic Tools Product Research 86

Product Management University

JANUARY 5, 2023

In this post, we’ll look at what the 5 Ws and 1 H are, how they relate to product management, and share examples of these questions in the product management world. Often referred to as the “reporter’s questions,” the 5 Ws and 1 H are: who, what, when, where, why, and how. Examples of the 5 Ws and 1 H in Product Management.

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Product Management Product Manager Customer Experience Customer Feedback 130

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. This is often described as developing an economic moat for your business.

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Strategy User Testing Technical Review Software Review 212

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

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Analytic Tools Feedback Software Reporting Tools Customer Experience 83

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

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Analytic Tools Research Software Feedback Software Data Visualization 81

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. the first step is to start saying no to something less valuable.

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User Testing Weak Development Team Customer Experience Customer Feedback 170

Roadmunk

OCTOBER 26, 2017

Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development.

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Framework Data Visualization User Testing Reporting Tools 40

PMLesson's Ace the PM Interview

OCTOBER 24, 2020

Here are some additional tips that can help make sure your phone interview goes as well as possible: Read the job description and reference it during the interview. Look up the interviewer on LinkedIn so you can understand them a bit better; make references during the interview if you have something in common.

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Ask Benny

JANUARY 25, 2020

Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more. Scrum is a valid and very popular framework for agile development. It’s a method that many times is referred to as Scrumban. This is not agile.

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Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. The third option to scale product ownership is to introduce a strategic and a tactical product role. The product manager. Single product owner.

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User Testing Customer Feedback Product Research Feedback Software 199

Userpilot

JANUARY 31, 2022

A product manager building a SaaS product of some sort, working in Agile software development practices. These product managers work heavily with other teams, and act as the “builders of bridges,” so to speak. Growth Product Manager. Innovation Product Manager. Different Approaches, Same Job.

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Research Software Analytic Tools Feedback Software Product Research 88

The Product Coalition

MAY 11, 2020

As an architectural framework, microservices are distributed and loosely coupled, so one team’s changes won’t break the entire app. In worst case failed product-market-fit could lead to system deprecation, so that Monolithic architecture are the better thing to build. If your company still have manual testing method.

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User Testing Product Management Product Manager Product Research 95

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. The concept is so simple, but so effective.

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Userpilot

JUNE 26, 2023

You can also use a product metrics framework, ie. Google HEART, Pirate Metrics , or North Star Metric framework to choose the right product metrics. Customer acquisition metrics, such as the customer acquisition cost, help you evaluate your marketing efforts and make informed decisions.

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Onboarding KPIs Analytic Tools Data Visualization Customer Experience 69

The Product Coalition

MARCH 11, 2021

However, as a business finds Product-Market fit, like Gousto has, identifying these’ silver bullets’ becomes less likely. Enter Product Thinking (and New Age Growth) I believe Brian’s New Age Growth practices are a combination of two Product world frameworks that existed years before?—?Lean

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Product Research User Testing Customer Experience Data Visualization 134

Ask Benny

JANUARY 25, 2020

Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more. Scrum is a valid and very popular framework for agile development. It’s a method that many times is referred to as Scrumban. The Agile Manifesto.

Agile 78

Agile Weak Development Team User Testing Software Review 78

Ask Benny

JANUARY 25, 2020

Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more. Scrum is a valid and very popular framework for agile development. It’s a method that many times is referred to as Scrumban. The Agile Manifesto.

Agile 78

Agile Weak Development Team User Testing Software Review 78

The Product Coalition

JANUARY 17, 2021

I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. None of them pay yet, but maybe your focus is to get traction (luckily revenue and reference both start in R, so the model still works). Sounds familiar?

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User Testing Customer Experience B2B Reference 109

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. This framework covers five major questions: What do we aspire to be? Where do we play? And where do we not play?

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