Intercom, Inc.

SEPTEMBER 8, 2021

Here’s how they’re doing it. By leveraging a combination of technology and the knowledge and expertise of your team, you can anticipate customer needs and use targeted messages , banners , custom bots , and more to alert your customers to temporary issues or provide a little bit of extra help where it’s needed.

Reporting Tools 237

Reporting Tools Inbound Data Visualization Customer Experience 237

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing to convert trial users to paying customers and drive growth. How to use micromarketing to increase the trial to paid conversion rate.

Research Software 87

Research Software User Testing Customer Experience Data Visualization 87

Intercom, Inc.

AUGUST 17, 2021

Proactive support is a crucial part of any good conversational support strategy, empowering you to pre-emptively deliver targeted, personalized support via messenger-based channels. For many teams, making the switch from reactive to proactive customer support can be tricky – but it’s a necessary element of any support strategy.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. Narrower target audience with higher customer lifetime value.

Enterprise 87

Enterprise Strategy Marketing Outbound 87

Intercom, Inc.

MARCH 19, 2019

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Paid vs. organic customer acquisition strategies.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

JANUARY 18, 2022

Our new report reveals the top five trends transforming support and how to capitalize on them. It shone a spotlight on how forward-thinking support teams were adopting conversational support tools – like proactive messaging capabilities and chatbots – to meet rising customer expectations and mounting inbound queries.

Reporting Tools 138

Reporting Tools User Testing Inbound Research Software 138

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

NOVEMBER 29, 2023

How to build a CRO marketing strategy : Define your conversion points. CRO strategies to implement in SaaS for different conversion points : Improve your site’s conversion rate with SEO and digital marketing. Use in-app messaging to contextually prompt upsells. How to calculate conversion rate?

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Reporting Tools 74

Intercom, Inc.

JULY 30, 2018

As soon as one month ends and another starts, we can’t help but ask, how am I going to hit my number? As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me. I can’t predict the quality of these leads or how many of them I’ll receive in a day. Set the right pace.

Inbound 157

Inbound Strategy Outbound User Testing 157

Intercom, Inc.

JUNE 1, 2021

As a result, we’ve seen some major, long-lasting changes to how businesses and consumers communicate and build relationships with one another: The popularity of messaging channels is on the rise – messenger-based support is now the second most used support channel. The results speak for themselves.

Data Visualization 232

Data Visualization Reporting Tools Research Software Customer Communications 232

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Userpilot

JULY 22, 2023

What is a land and expand strategy? How do you get started? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! What is the land and expand sales strategy?

Feedback Software 68

Feedback Software User Testing Strategy Onboarding KPIs 68

Userpilot

JULY 23, 2023

TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Userpilot

AUGUST 14, 2023

Segment your user base to send targeted in-app messages , understand what your key marketing functions achieved, and identify the best customer success strategy for each segment. This type of data is openly sold, so anyone can have access to it and follow similar strategies. How to collect first-party data?

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Customer Feedback 85

Lenny Rachitsky

JANUARY 9, 2024

Cold inbound interest: You’re seeing cold inbound interest in your product. ” —Sarah Tavel, GP at Benchmark Homework: If you allow your ICP to fray, you’ll lose How to identify your super-specific who in B2C Stories of how top B2B companies found their ICP Crossing the Chasm 3.

B2C 94

B2C Customer Experience User Friction User Testing 94

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. There are no additional charges.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies. This really sets the context for how companies grow. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

MAY 6, 2019

As you add new features and make improvements, you need to consider how to help existing customers continue to see value with your product. Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy. Guru’s homepage demonstrates how to increase the push-away.

Onboarding KPIs 196

Onboarding KPIs Customer Experience User Testing Research Software 196

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Business of Software Conference

NOVEMBER 16, 2023

When you think about trying to scale your software business and sell your product – especially in today’s world, where AI now seems to be the automatic default – you may be stressing over how to do it well. Let’s look closer at each tactic and how to implement them into your sales process. Your customers expect these messages from you.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Userpilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. To create a successful activation strategy , you must first define your product's value proposition. Let’s dive in!

Branding 84

Branding Analytic Tools Feedback Software User Testing 84

Intercom, Inc.

JANUARY 5, 2023

By determining these costs, you can draw useful insights for strategies to tackle them. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ ” No inbound chat, no inbound email. Getting rid of friction.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Userpilot

OCTOBER 31, 2022

Outline identified customer pain points and adjust your messaging. Every good product message highlights your value proposition and the benefits of your product to your ideal customers. It shapes how you’re seen and sets the tone for your marketing campaigns. Optimize your marketing strategies. Conclusion.

Feedback Software 74

Feedback Software User Testing Research Software Data Visualization 74

Userpilot

FEBRUARY 1, 2022

How is it different from customer experience? We’ll show you how to leverage user analytics, use in-app experiences and user feedback to enhance product experience for better user engagement , reduced churn, and strong relationships with your customers. How to design the perfect product experience. User Onboarding.

Customer Experience 79

Customer Experience Data Visualization Analytic Tools Feedback Software 79

Intercom, Inc.

JULY 19, 2021

Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction. 5 cross-functional benefits of conversational support (and how to measure them). Z while they wait for a response to their message. But you may still be wondering: what exactly is conversational support?

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

MARCH 31, 2021

Human support is an essential part of any successful support strategy, but the reality is that it doesn’t scale and it’s expensive to operate. Learn the latest strategies for your most personal, efficient support team yet. Twitter and Facebook apps automatically pull your direct messages into the Inbox. Learn, iterate, improve!

Data Visualization 213

Data Visualization User Friction Customer Experience Customer Satisfaction 213

Userpilot

APRIL 6, 2022

Exactly how it differs from a traditional marketing strategy. How to create one for your SaaS product. A SaaS marketing plan covers all the strategies and tactics, from lead generation to converting potential customers to paying customers, to ensuring they stick with your product for a long time. Let’s get started!

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

AUGUST 16, 2022

Now is the time for support leaders to level up previous support strategies and adopt new tactics. But don’t worry if you’re not yet familiar with “in-context support” – today, we’re showing you its power and how to get your strategy started. Ready to up-level your support strategy?

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Intercom, Inc.

MAY 13, 2022

Let’s say, customers of company Alpha can reach customer service via telephone, text message, email or an online form. . Investing in automation, bots and proactive messaging, so that they can deliver greater experiences to all of their customers at increasing scale. . What is the role of customer service in marketing strategy?

Data Visualization 129

Data Visualization User Testing Customer Experience Customer Feedback 129

Intercom, Inc.

JUNE 4, 2018

As Intercom’s VP of Sales Operations, my job is to obsess over how we can optimize our supply chain to deliver against our pipeline and revenue targets; in other words, figuring out how to make our sales organization run better and faster. Let’s look at how this came about. How are you solving this problem today?

Inbound 220

Inbound Research Software B2B User Testing 220

Folding Burritos

JANUARY 25, 2018

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ). Let’s take meetings as an example.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. But how do you decide when to build an app for your product and what platforms to invest in? Find the thing that gets you excited about your brand and learn how to articulate it as a story.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 62

Research Software User Testing Outbound Marketing 62

Intercom, Inc.

DECEMBER 28, 2022

Emojis mean business: The characters transforming business messaging. You know how the saying goes, “An emoji can convey a thousand words.” Check out this year’s Customer Support Trends Report to see the top five trends transforming the customer service industry and how to capitalize on them. Zara Burke , Principal Editor.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. I’m the Chief Revenue Officer and I’m Chief Strategy Officer here at Dialpad. Is the phone call dead?

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Mixpanel

JANUARY 12, 2023

For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. While doola does both, understanding how customers think about their paint point and what they type in Google to find a tool like yours is key.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115