Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The role of the growth product manager focuses on identifying and maximizing product growth opportunities. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 84

Research Software Analytic Tools Feedback Software Product Research 84

Gainsight

APRIL 26, 2022

After metric-based customer success strategies have been put in place, companies typically enjoy a meaningful increase in their net retention rate (NRR). CS Ops professionals, especially at the leadership level, are big picture thinkers who are intimately familiar with customer data and patterns, which they then turn into strategic ideas.

Reporting Tools 92

Reporting Tools Analytic Tools Enterprise Data Visualization 92

The Product Coalition

DECEMBER 27, 2023

Let’s explore strategies for how we can tackle these challenges. In the product management discipline, cross-functional collaboration is more than a buzzword — it’s a critical strategy. It’s about valuing the collective output and transformative impact on the end product over individual resource metrics.

Analytic Tools 123

Analytic Tools Weak Development Team Reporting Tools Technical Review 123

Userpilot

JULY 18, 2023

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. Next, they lead the ideation process and prioritize product and feature ideas. This is essential to build a roadmap that drives the product strategy.

Data Visualization 80

Data Visualization Product Research User Testing Onboarding KPIs 80

Pragmatic Marketing

OCTOBER 11, 2019

You get that kind of alignment, especially when it starts at the leadership level and you've got sales, marketing and service all aligned with whatever the product is building, then you're really product driven and you're really going to have a big impact with the with the launch in the in the product and the campaign.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

You get that kind of alignment, especially when it starts at the leadership level and you've got sales, marketing and service all aligned with whatever the product is building, then you're really product driven and you're really going to have a big impact with the with the launch in the in the product and the campaign.

Product launches 70

Product launches Research Software User Testing Product Research 70

Gainsight

OCTOBER 6, 2022

That’s why we introduced the Durable Growth Playbook at our annual Pulse conference to arm organizations with the strategy they need to grow, despite economic uncertainty. We’ve also built product updates to execute these winning plays. The post Four Ways to Evolve Your Durable Growth Strategy appeared first on Gainsight Software.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Product Innovation Educators

MAY 20, 2024

Goals and Objectives: Outlines specific and measurable goals related to the project’s contribution to business strategy, operational goals, and project-specific objectives. Development: Designing, prototyping, and preparing for the product launch.

Reporting Tools 102

Reporting Tools Research Software Product Research Feedback Software 102

The Basics of Product Management

JULY 17, 2020

Choosing the right product strategy framework is very important for every product manager. Remember, choosing the right product strategy will go a long way in making sure that the entire product life cycle proceeds flawlessly. Learn the top skills of product management. Product Strategy Frameworks.

Framework 52

Framework Product Strategy Strategy Customer Satisfaction 52

Mind the Product

OCTOBER 31, 2017

This new solution easily scaled to all the customers of my product. The strategy to ignore customer-specific solutions and instead find the problems evident in them works best for the product. As a product manager, your solution may involve an improvement in process, or a workflow optimization, or even a new product launch.

User Testing 76

User Testing Product launches Customer Experience Customer Feedback 76

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Userpilot

JUNE 25, 2023

Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers. Inspired offers valuable lessons and strategies for building successful products. The Lean Product Playbook is a comprehensive guide to lean product development. How to create a lean product development process.

Books 80

Books Analytic Tools Data Visualization Product Research 80

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 69

Research Software Data Visualization User Testing Marketing 69

Userpilot

AUGUST 21, 2023

Because of the multifaceted nature of this role, it can be hard to figure out what you should look for in a new product management hire. TL;DR Product managers need to have good problem-solving, communication, and leadership skills. Leadership. What is product vision? How to set a product strategy?

User Testing 76

User Testing Research Software Feedback Software Product Research 76

Intercom, Inc.

SEPTEMBER 1, 2021

When I joined Intercom five years ago, I was thrilled with how closely PMM partnered with the product and sales teams. As Intercom has grown and evolved over the years, so has the way we work – under the leadership of Ali Biggs and alongside colleagues like Christine Sotelo , we have carefully expanded the size of the team and our remit.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Sequent Learning

DECEMBER 20, 2023

They define product roadmaps, set priorities, and ensure smooth coordination among teams to meet deadlines. Beyond technical prowess, they possess strong leadership, communication, and problem-solving skills, making tough decisions to ensure the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Userpilot

NOVEMBER 30, 2022

How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference. Product Go-To-Market Strategy.

Feedback Software 88

Feedback Software User Testing Data Visualization Onboarding KPIs 88

ProductPlan

AUGUST 10, 2023

Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better. It’s not sexy and won’t land the leadership team any TED Talks. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

JANUARY 14, 2024

TL;DR A product manager leads the product management team and is responsible for overseeing all stages of the product development process. Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. What does a director of product do?

Data Visualization 91

Data Visualization Analytic Tools Research Software Feedback Software 91

Department of Product

JUNE 27, 2022

By reporting to Product, he forced the Product team to do the work to align themselves with Design. I often see Design and Product working in different directions. Besides that, the triad leadership can either report to the CEO, Chief Product Officer (CPO), or a VP/Head of Product Development.

Weak Development Team 52

Weak Development Team Onboarding KPIs Embedded Analytics Reporting Tools 52

The Product Coalition

JUNE 9, 2021

Balance the need for flexibility in your market strategy against the average size of projects. Participants: Senior Leadership (required), Product Manager (required), Product Owner (optional) Guiding Question: What is the purpose of this platform and how does it support company goals? What is the purpose of my product?”

Vision 115

Vision Roadmap Customer Experience Weak Development Team 115

The Product HQ

APRIL 20, 2024

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Product Talk

SEPTEMBER 1, 2021

Lisa and her team were able to convince their leadership to allow them to run a one-month beta launch with a limited set of customers to test out their new feature. It turns out they were, and, after a successful beta release, the Airship Journeys product launched and has seen great success. Leadership. Tweet This.

Product Research 217

Product Research User Testing Technical Review Data Visualization 217

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. But what exactly does this entail?

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

Userpilot

AUGUST 29, 2023

The product management process starts with building an understanding of your users and the market, defining a vision and strategy , generating and prioritizing ideas that could solve user problems, articulating them in a clear roadmap, launching an MVP, and then gathering feedback to evolve it over time.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 78

Product Research User Testing Research Software Feedback Software 78

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

CardBoard

AUGUST 24, 2023

Product Ops is the behind-the-scenes function that streamlines the journey from a product idea to its delivery in the market. Imagine a team that aligns your product strategy with your business goals, fosters communication between different teams, and sifts through data to provide valuable insights.

Data Visualization 52

Data Visualization Product Research Customer Feedback Feedback Software 52

Bain Public

MAY 24, 2019

Well, luckily we have outlined the different ways you can build momentum and succeed as a product leader. Embracing a growth mindset, communicating a product vision and strategy and striving for early-market success are all steps toward growth and prosperity. There can be no momentum without proper and solid leadership.

Leadership 40

Leadership User Testing Product Research Customer Feedback 40

ProductPlan

JANUARY 5, 2023

Moreover, they must maintain a consistent overall business strategy and set goals. While some of this rapid recalibration is healthy—and might be heavily influenced by the Agile onion impact on planning —executive teams, board members, and investors take little comfort in a zig-zagging product plan.

Customer Experience 52

Customer Experience Roadmap Data Visualization Product launches 52

Intercom, Inc.

AUGUST 28, 2020

Product launches go smoothly, teammates have and resolve healthy conflicts naturally, and even big challenges are viewed as opportunities to improve and grow. I also didn’t know why I had become an EM specifically as opposed to a tech lead or some other IC leadership role. The dynamic on the team seems to be one that just works.

Engineering 222

Engineering Leadership Framework Product launches 222

The Product Coalition

JULY 22, 2020

designed using: canva.com With the massive increase in the number of products launched in the past decade, a lot of organizations have adopted the AGILE approach as a system of managing their processes. When all the ideas come from the management/leadership and not from the team building and managing the project. Are you ready?

Agile 116

Agile Customer Experience User Friction Document 116

Intercom, Inc.

SEPTEMBER 2, 2021

Some product marketing managers focus on the pre-launch strategy, others on the go-to-market strategy and marketing campaigns for nearly finished products, At Intercom, however, our approach is what we call full-stack product marketing. Marketing and product marketing aren’t interchangeable.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

ProductPlan

NOVEMBER 15, 2022

The role of software vs. hardware product managers varies from other industry roles, though many similarities exist. PMs set the long-term vision and strategy for a company’s products and communicate this strategy to all relevant participants and stakeholders. The role of IoT product managers.

Feedback Software 70

Feedback Software Analytic Tools Research Software Data Visualization 70

Product Innovation Educators

JUNE 12, 2023

First, how can product managers establish processes to enable their teams to succeed? Processes include forums to sync with different members of your team and other teams, forums to get leadership alignment, ensuring high quality of deliverables, and OKR planning. Planning includes the product vision, strategy, and roadmap.

User Testing 93

User Testing Customer Feedback Customer Experience Product Management 93

Roy Madden

APRIL 4, 2022

To understand how this works, let’s review an AI Feed designed to track Amazon’s recent product launches: AI Feeds: A powerful and intuitive search and tracking interface Creating a (Feedly) AI Feed is a three-step process: Use AI Models to define the information you want to gather.

Technical Review 54

Technical Review User Testing Artificial Inteligence Research Software 54

PMLesson's Ace the PM Interview

MARCH 3, 2022

Exponent Kevin Wei Strategic Direction is Not Yours to Own The first thing you should know about becoming a product manager is that strategic decisions won't fall squarely on your shoulders. Leadership and upper management will likely set the direction of the company and the products you're building.

Weak Development Team 52

Weak Development Team Technical Review Data Visualization Product Management 52