Intercom, Inc.
APRIL 4, 2019
Yes, Dropbox started off with no traditional sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. What’s not to like?
Product Innovation Educators
JANUARY 10, 2022
My path to product leadership has been through entrepreneurship and product diseases. Logistics: How does the solution get to customers (support, sales, training customers, professional services)? If you’re a startup, survival depends on revenue and funding. Summary of some concepts discussed for product managers.
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Intercom, Inc.
JUNE 3, 2021
” And in Intercom and elsewhere, we’ve been thinking about what that actually means for startups, for seed-stage companies, all the way through to mid and late-stage companies. Let’s just take, as a target case, a PM or a manager of PMs in a startup who’s being told, “Hey, let’s go and accelerate.”
Intercom, Inc.
JANUARY 16, 2019
Sales doesn’t need to be a cost center. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. Structure your sales organization for maximum efficiency. A pod model for your sales team creates focused tight-knit groups, or “pods” that comprise team members playing different roles.
Pragmatic Marketing
OCTOBER 11, 2019
So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. And it was it was product marketing it looked at it smelled like product marketing. Yeah, absolutely.
Pragmatic Marketing
OCTOBER 11, 2019
So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. And it was it was product marketing it looked at it smelled like product marketing. Yeah, absolutely.
Business of Software Conference
NOVEMBER 30, 2020
Startups often struggle to communicate the value of their products, particularly in sales meetings. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup.
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