Product in Practice: Making Customer Interviewing a Habit in an Early-Stage Startup
Product Talk
JANUARY 17, 2024
This framing is rife with bias. The more we invest in an idea, the more likely we’ll fall in love with it (this concept is called escalation of commitment, a bias described in Robert Cialdini’s Influence ). Escalation of commitment, in turn, exacerbates confirmation bias.
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