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What is conversational AI?

Intercom, Inc.

Unlike traditional conversational technologies, which deliver pre-written scripts and dialogues to users when prompted by specific keywords, conversational AI recognizes and responds to the content of a user’s query by leveraging two complementary artificial intelligence technologies: natural language processing (NLP) and machine learning.

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Best Examples of AI in Marketing: Tools & Best Practices

Userpilot

TL;DR AI marketing involves leveraging AI technologies like machine learning, deep learning, etc., There are four groups of marketing AI apps today: standalone machine learning, standalone task automation, integrated machine learning, and integrated task automation apps.

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Ways to Take Back Control from Pay Per Click (PPC) Automation

The Product Coalition

If you are a PPC nerd, you can easily take back the control of your PPC management regardless of the fact that bigger engines are diving deep into automation. Taking back the control from Google ads automation to the manual way sounds like an easy task, but this is not the reality. One of the most common examples is bidding by weather.

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4 ways to accelerate sales using the Intercom integration with HubSpot

Intercom, Inc.

Learn how to better understand, nurture, and convert leads with the Intercom integration with HubSpot. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Trigger HubSpot workflows from Intercom conversations based on date, keywords, or URL.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Keyword research and industry reports are two ways to track market trends and identify arising opportunities.

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How I Survived the Lifestyle of a Product Manager as an Introvert

The Product Coalition

“I am rarely bored alone; I am often bored in groups and crowds.” — Laurie Helgoe When I first started working as a Product Manager, the number of meetings on my calendar jumped from a few to a few hundred. It might seem like introverts aren’t suited for the life of product managers, but that’s not true.

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Machine Learning (ML) Demystified: What Do You Need to Know About it?

The Product Coalition

As the web world keeps growing and getting competitive, there’s a dire need for businesses to learn as much as they can about their consumers and the patterns impacting sales and profits. In short, there’s a need to implement technologies that can simplify data gathering, assorting, and managing, now more than ever. billion U.S.