The Product Coalition

SEPTEMBER 9, 2022

However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. You have identified market?—?marketing

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Actuation Consulting

AUGUST 15, 2018

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall target market. It also captures the market expectations for product attributes. What Does an MRD Look Like?

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The Product Bistro

JANUARY 25, 2021

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. The leadership team asked for a formal Market Requirements Document to help their decision process. Had it really been that long since a project had a formal MRD?

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The Product Bistro

JANUARY 25, 2021

In the modern era, it seems that product management and organizations have eschewed the venerable MRD or marketing requirements document. However, it still has a place in the toolkit, and it should be leveraged more often.

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BrainMates

JUNE 25, 2020

They are used to share and communicate customer situations with your Product team so that they can design ‘market driven’ Products. They are used during the product planning stage to reduce higher level market problem descriptions into smaller problem chunks where the more detailed requirements can be identified and documented.

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Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. The post Market Problems — Blinders.

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Pragmatic Marketing

NOVEMBER 21, 2018

In last week’s webinar with Pragmatic Marketing , Centercode CEO Luke Freiler shared Beta Testing tips for product managers so they can, even with limited time and resources, leverage turnkey Customer Validation assets. According to Pragmatic Marketing’s research, Product teams spend 73% of their time on tactical activities.

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