BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

BrainMates

FEBRUARY 12, 2020

What Is A ‘Market-Driven’ Product? As a product manager, I love the words ‘market-driven’ They have purpose and connotations of real market intelligence. What is a market-driven product? What is a market-driven product? A Two-Tier Definition Of Market-Driven Product. By ADRIENNE TAN.

Marketing 52

Marketing User Testing Research Software Product Research 52

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Using Market Sensing and Knowledge Creation. What’s the difference between market sensing and market research, you ask? It’s a tool for developing an organization and responding to market dynamics.

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness. Philip Kotler.

Product Research 142

Product Research User Testing Marketing Weak Development Team 142

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability. The idea screening process starts with idea generation.

Data Visualization 91

Data Visualization Product Research User Testing Analytic Tools 91

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Let’s do this.

Product Marketing 52

Product Marketing Marketing Management Management 52

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It’s a worthwhile investment.

Branding 94

Branding User Testing Product Research Data Visualization 94

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? A company achieves the product-market fit when the product satisfies the needs of enough customers who are willing to pay for it, and it is easy to scale. Want to easily collect feedback in-app and measure product market fit?

User Testing 59

User Testing Product Research Feedback Software Framework 59

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. Customer Feedback and Data Provides Best Insights The first principle of a product-led approach is an outside-in perspective.

Product Research 117

Product Research Data Visualization User Testing Customer Feedback 117

Product Talk

MAY 18, 2022

You might need to get buy-in or support from leadership, you may need to collaborate with user research or data science teams, and you will likely experience some overlap with customer-facing teams like sales, marketing, and customer success. We see similar tendencies on the marketing side. Get in touch here. Tweet This.

User Testing 207

User Testing Customer Feedback Customer Experience Product Research 207

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

Product Innovation Educators

MARCH 4, 2024

A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? A combination of multiple factors triggered this change in behavior.

User Testing 111

User Testing Vision Naming Branding 111

Alchemer Mobile

APRIL 11, 2018

These metrics provide valuable information about how your product is really being used by your customers, but how do you develop a strategic perspective on the overall health and progress of your product, and more importantly, what actions should you take from what you learn? Start from a Strategic, Customer-Centric Perspective.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

ProductCraft

AUGUST 6, 2020

Like any other field, product marketing has its set of tried and tested methods–market research, customer personas, buyer journeys, competitive analysis, ideal customer profile, positioning, messaging, and so on. However, the often long and tedious journey from market research to product launch.

Product Marketing 59

Product Marketing Product Research Marketing User Testing 59

Userpilot

OCTOBER 2, 2023

You can assess customer loyalty with evaluative research using NPS surveys to determine how likely users would recommend your product. Evaluative research helps with conversion funnel analysis by evaluating what is causing drop-off. Futuristic Ideation : Generative research reveals users’ hopes for future products.

User Testing 102

User Testing Product Research Research Software Feedback Software 102

Userpilot

APRIL 21, 2024

Start creating conversion paths by defining their goals from the customer and business perspective. From the business perspective, a good conversion path helps teams qualify leads, offer a better customer experience , and build stronger customer relationships. Others include PPC adverts, social media, or email marketing.

Research Software 82

Research Software Feedback Software User Testing Reporting Tools 82

The Product HQ

APRIL 20, 2024

Common skills among eCommerce product managers include being able to do market research, run an online store, craft a product strategy, and develop customer journey roadmaps for websites. Running an eCommerce company also requires a working knowledge of how websites work, digital marketing, and retail.

Customer Experience 52

Customer Experience User Testing Product Research Certifications 52

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Provides the means to improve customer satisfaction and retention by creating a product with market fit.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Research Software 80

People-First Product Leadership

MARCH 10, 2024

How do you identify and interpret key data points to achieve product-market fit? Seek diverse perspectives using prompts such as the following: Can you share the customer insights that influenced your approach? Discovery - Uncover customer needs through market and user research. That's why I never rely on market research.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Alchemer Mobile

JULY 11, 2019

As you segment your market, you develop at least one persona for each segment that represents the typical goals, behaviors, attitudes and background of users in that segment. To be valuable, these personas must be based on real market research—both quantitative and qualitative.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

User Testing 91

User Testing Feedback Software Research Software Product Research 91

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 248

Agile Product Research User Testing Feedback Software 248

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. I always kept this perspective in mind.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

The Product Coalition

JANUARY 12, 2024

With over five hundred writers contributing from many cities around the globe, we collaborate to produce informative and useful materials, which include case studies, applied practices, methodologies and processes, how-to articles, retrospectives, constructive perspectives and opinions. Emphasis on constructive perspectives and opinions.

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

The Product HQ

APRIL 20, 2024

That means a better grasp of market research, a deep understanding of the bigger picture, and an understanding of how it affects the product management department. Take part in developing key marketing campaigns that help promote products and services to the target audiences.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

DECEMBER 21, 2020

There’s nothing worse from a personal and business perspective than investing your time, money, and effort into an idea, only to find out no one wants it or needs it. both from a technical and business perspective. It also lays the foundation for a more intensive market-fit investigation, later on, to make sure it’s profitable.

User Testing 156

User Testing Product Research Research Software Feedback Software 156

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. ” Attribution.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. ” Attribution.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

freshtrax

AUGUST 21, 2023

In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. In continuation of the first part of this series, this article will be presented in the form of a dialogue between two btrax team members: Ayaka, a marketer, and Mana, a business producer.

Entertainment 52

Entertainment User Testing Customer Experience Data Visualization 52

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Conducting market research As a product manager, your job is to shape the product vision and strategy. Product manager skills: market research.

Analytic Tools 86

Analytic Tools Research Software Data Visualization Product Research 86

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? It also allows you to empathise with the individuals and to better understand their perspectives and needs. You might want to allocate, say, two months for the first initiative, but only two weeks for the latter, assuming that you already serve the new target market.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). What is a product-market fit template really about?

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52

The Product Manager Coach Blog

SEPTEMBER 5, 2023

When you’re connected, you have a broader spectrum of information to draw from, allowing you to anticipate market shifts, user needs, and potential threats. The connections you make — with peers, mentors, and even competitors — can provide insider perspectives, early access to industry shifts, and opportunities you might have missed.

Research Software 52

Research Software Feedback Software User Testing Product Management 52

The Product Bistro

JUNE 7, 2016

Yes, it is important to go on sales calls to important accounts, and to do well customer visits, discussing roadmaps, support issues, and the state of the market. Structured Customer Visits are a valuable tool for the marketer or product manager. However, left to our own devices, much of this travel is less effective than it could be.

User Testing 170

User Testing Customer Experience Customer Feedback Travel 170

Userpilot

FEBRUARY 23, 2022

This way, you can reformat your survey questions more effectively, increase the number of qualified respondents, and conduct market research to the best of your ability. Often, the cause is a poorly selected target market. And it defeats the purpose of conducting market research in the first place.

Product Research 93

Product Research User Testing Customer Feedback Customer Experience 93