Usersnap

FEBRUARY 23, 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. Which one wouldn’t?

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. Use insight gathered from your first batch of users to make targeted improvements to your product before a wider launch.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

The Product HQ

MAY 10, 2024

Step 1: Get Certified in Technical Product Management The world of technology is in a constant state of evolution. With it, we’ve also seen a significant increase in the number of products that incorporate technology in some way, shape, or form. Prospective technical product managers benefit from creating a portfolio.

Research Software 52

Research Software Analytic Tools Customer Experience Product Management 52

Userpilot

JANUARY 31, 2022

All product managers share a base, common skillset, which includes problem-solving, strategic thinking, and empathy for others. The different specialization categories: core product manager, growth product manager, technical product manager, platform product manager, and innovation product manager.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Meanwhile, your post-launch phase is about evaluating your launch success and driving sustained product adoption.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Market and customer research.

Product launches 98

Product launches Product Research User Testing Research Software 98

The Product Coalition

JULY 6, 2022

Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management.

Startups 124

Startups Feedback Software User Testing Product Research 124

Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

Research Software 125

Research Software Product Management Product Manager Management 125

Userpilot

JUNE 9, 2021

A Product Manager builds the product by identifying customer needs and creating specifications for developers. They also ensure it fulfills the business’s wider objectives, do the initial research, user interviews, and collect user feedback and data. Landing pages for different solutions, features, use cases of the product.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. Organisations that do consider innovation tend to focus on new technological gambles that are dubbed to be ‘innovative’ but fail to deliver a commercial return. These new solutions can change the way we live our lives.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Sample Answer Spotify's "Wrapped" campaign is my favorite marketing campaign. They look at listening trends at both the platform level and the individual user level. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

ProductPlan

APRIL 27, 2023

Service transformation refers to the process of expanding an organization’s focus to include new service offerings in addition to their product offering. Today’s consumers often prefer services over pure product offerings – think digital service subscriptions over outright product ownership.

Data Visualization 40

Data Visualization User Testing User Friction Research Software 40

PMLesson's Ace the PM Interview

MAY 15, 2022

Specifically, UX designers sit at the intersection of product design, market research, interaction design, product strategy, human computer interaction, visual design, and more! It is also highly multidisciplinary, incorporating aspects of design, tech, behavioral psychology, marketing, and more.

UX 52

UX User Testing Data Visualization Product Research 52

ProductPlan

SEPTEMBER 28, 2021

The competitive landscape refers to the list of options a customer could choose rather than your product. The list includes your competitors’ products and other types of customer solutions. A customer might also choose to purchase a product. Add “alternative solutions” to your competitive landscape.

Product Research 52

Product Research User Testing Customer Experience Research Software 52

The Product Coalition

NOVEMBER 26, 2019

Their goals are always stated in terms of delivering products and features (output), and never in terms of expected business and customer outcomes. Departmental goals and incentives further push developers towards building robust, scalable, elegant software. For many organizations the solution is product management.

Onboarding KPIs 78

Onboarding KPIs Product Research Agile User Testing 78

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Mixpanel

JUNE 10, 2020

As VP of Product at NerdWallet , I guide product decisions that drive maximum value for our brand and consumers—helping them break down complicated financial topics (e.g. This understanding of why we do what we do is core to our product strategy, and informs every decision we make. what the heck is a Roth IRA?),

User Testing 75

User Testing Product Research Weak Development Team Customer Feedback 75

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold.

User Testing 102

User Testing Product Research Research Software Data Visualization 102

Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries!

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

The Product Coalition

MAY 15, 2019

Scrum and the agile manifesto were created in a time where we used to still package and ship software physically. Largely contained to that area, Product Managers were focused on product sales through pulling promotions, price and marketing levers, largely leaving the development of the actual product to others.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

ProductPlan

NOVEMBER 13, 2018

In that case, keeping the customer happy could be a good way to turn them into a useful reference or even a case study. That customer could also help inform the next steps of your strategy for breaking into that market. ” Let’s say you sell SaaS software. Requests from Prospects vs Actual Customers.

User Testing 51

User Testing Customer Feedback Feedback Software Customer Experience 51

Product Talk

APRIL 17, 2024

We’re a 14-year-old company that started off as an ads business, and we’re transitioning into a SaaS business. We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. All product managers report to me, and we have five product teams up and running.

Product Research 220

Product Research User Testing Data Visualization Research Software 220

The Product Coalition

JUNE 4, 2016

What we often hear people say is “Product management is very vaguely defined and varies a lot in different companies depending on the type of product, the size, stage, and culture of the company.” For type of product, B2C and B2B is just the first layer. Besides, personally I find Excel and PPT good tools to use.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

JANUARY 10, 2022

Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? No worries!

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market.

User Testing 130

User Testing Research Software User Friction Customer Experience 130

The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. This is paramount to guarantee the success of any product. How do you figure out what your customer needs from your product?

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

The Product HQ

APRIL 20, 2024

Work on Side Projects during your Current Job One of the best ways to demonstrate your interest in product management is to work on a side project that gives you experience in shipping a product. A side project could be anything from a tangible iPhone app, wireframe, or even a PowerPoint case study. Don’t be cocky about it.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

MAY 10, 2023

In particular, we focus on specific ways to implement AI at different stages of the product management process. TL;DR AI product management focuses on managing AI initiatives and incorporating AI-based solutions into digital products to better understand user needs and enhance customer experience.

Artificial Inteligence 98

Artificial Inteligence Feedback Software Research Software Analytic Tools 98