Remove Market Research Remove Testing Remove User Experience Remove User Friction
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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Keyword research and industry reports are two ways to track market trends and identify arising opportunities.

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How to Perform User Needs Analysis For SaaS

Userpilot

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Usability testing can also come in handy.

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Generative vs Evaluative Research Methods: A Breakdown

Userpilot

Some of the benefits of generative research are understanding how users experience your product, how much they know about it, and generating new ideas. It’s easy to conduct generative research using concept testing , in-app surveys , user journey mapping, focus groups, and diary studies.

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How to Use Single Ease Question (SEQ) to Measure Usability

Userpilot

TL;DR A Single Ease Question (SEQ) is a simple yet effective method of quantitative usability testing. SEQ measures how easy or difficult a user finds different tasks on a scale of one to seven. you can issue them each time a user attempts a usability task ). you can issue them each time a user attempts a usability task ).

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13 Creative Survey Ideas to Gain Insightful Customer Feedback

Userpilot

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

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User Research: What Is It and How to Do It in SaaS

Userpilot

It helps you create a user-centered design process and ensure your final product is what customers love. Effective user research helps you: Understand user behaviors, needs , and preferences. Identify experience gaps and remove friction. Increase product value and improve user experience.