Product Talk
DECEMBER 9, 2020
For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). The words “travel” and “2020” don’t feel like they belong in the same sentence. Unless, of course, that sentence is, “I had to cancel all my travel plans in 2020.”.
The Product Coalition
AUGUST 3, 2023
For example, “Through an AI-powered ride-sharing platform that optimizes routes for reduced travel time and environmental impact.” The Impact: Articulate the positive outcomes your product will bring to users or the market. For instance, “Enabling greener cities and reducing travel stress for millions of urban dwellers worldwide.”
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The Product Coalition
FEBRUARY 6, 2020
This does not include payments made outside the apps, such as travel via Uber or Amazon, or advertising revenue. The statistics take into account only transactions that pass through the application: paid installs, purchases and subscriptions within the application. On average, users spend three hours a day on a mobile application.
Userpilot
NOVEMBER 30, 2023
Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.
The Product Bistro
JUNE 7, 2016
We do this as often as possible, hence why the typical product manager job description specifies 25 – 30% travel. However, left to our own devices, much of this travel is less effective than it could be. Structured Customer Visits are a valuable tool for the marketer or product manager. What they won’t tell you?
The Product HQ
APRIL 20, 2024
Depending on the type of product you’re managing, its technology has an impact on how you craft both the product vision, its strategy, and its corresponding market research. For example, create a travel booking or online shopping website. Conduct your market research and determine the product strategy.
Product Management and Strategic Marketing
JANUARY 31, 2020
After all, they identified a need, did market research and built the product. Traveling and meeting face to face may be limited due to lack of funds at a small company, whereas a larger company may not face the same problem. · Some of my entrepreneur friends claim that they are product managers.
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