The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?

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The Product Manager Coach Blog

MAY 7, 2024

Navigating the world of product management can be overwhelming, especially when trying to understand the different roles and responsibilities. Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. What is a Staff Product Manager?

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Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?

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Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. The types of product managers differ in focus and required skills.

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The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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Roman Pichler

SEPTEMBER 11, 2023

Additionally, the person in charge of the product must have the necessary expertise. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right. Let’s take a look at them.

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Roman Pichler

FEBRUARY 14, 2023

This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.

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Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

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Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

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Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Userpilot

JULY 18, 2023

What does a product manager do? We look at: 7 key responsibilities of product managers. Different kinds of product manager roles. Qualities of a good product manager. TL;DR A product manager is in charge of the entire product lifecycle. Who is a product manager?

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Userpilot

NOVEMBER 20, 2023

Here are a few important reasons to consider it: Nuanced prioritization – weighting the criteria enables teams to make more nuanced decisions that truly reflect their product goals and organizational cultures. Alternatively, you can choose bespoke criteria reflecting your goals or values. User demand (3 x 50% = 1.5)

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Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

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Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[

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Userpilot

MARCH 16, 2023

Analysis paralysis in product management can have some serious implications not only for the product but also for the business. We also look at how product managers can overcome analysis paralysis to make better product decisions. What is analysis paralysis in product management?

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Product Talk

FEBRUARY 14, 2024

And if you’re really excited about an idea, you might look for opportunities to share it outside your company with the broader product community. Today’s Product in Practice features a continuous discovery champion who did all three. Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics.

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Alchemer Mobile

JULY 30, 2019

Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. 2. Marketers Can Operationalize Customer Feedback (Whether You ‘Own’ It or Not). via Marketing Land]. via Forbes].

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Userpilot

JANUARY 29, 2023

How can product managers leverage them to build successful products? The whole agile team should take part in release planning but the product owner is accountable for the final plan. Release planning should start by defining the product vision and setting product goals to realize it.

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ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

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Alchemer Mobile

OCTOBER 31, 2018

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start! Question #1: Am I the CEO of the product?

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Roman Pichler

NOVEMBER 3, 2020

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one. I call these outcomes product goals.

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Userpilot

APRIL 23, 2023

We also look at how product managers can use Userpilot to implement product metrics frameworks. TL;DR A product metrics framework is a set of metrics used to measure the performance and success of a product so that you can improve it. The Pirate/AARRR product metrics framework. And how to choose one?

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Userpilot

APRIL 6, 2023

Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. But worry not! What are the greatest PM sins?

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Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

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Roman Pichler

MAY 4, 2022

That’s understandable, as the framework is focused on the development of complex products. But from a product management perspective, effectively engaging the stakeholders is crucial to achieve product success. Consequently, you’ll benefit from the input of a marketer and a sales rep.

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Roman Pichler

OCTOBER 5, 2021

The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me.

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Userpilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. What is customer engagement marketing? Why is customer engagement marketing important?

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The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

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Userpilot

FEBRUARY 9, 2023

What is product optimization? Is it the same as product discovery? How should product managers go about optimizing their products? What are the best product optimization practices? The process of product optimization starts with goal setting , like improving usability. Want to see how?

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Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Number two is BIG!

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ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

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Roman Pichler

DECEMBER 6, 2022

Product success is not something you can achieve on your own as a product manager or Scrum product owner. Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product.

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ProductPlan

APRIL 25, 2023

And instead of catchy monikers, they tend to go by the more humble titles of “product manager” and “ product operations.” Product operations vs. product management It’s never product operations vs. product management. This includes freeing up product managers for other tasks.

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Bain Public

MAY 24, 2019

The position of product manager can often be difficult to define. The job is not simply about covering tactical activities like managing backlogs, releases and user testing. So then how can you, as a product manager, accelerate a company’s growth and reach product goals? Monetizing Customer Value.

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Userpilot

FEBRUARY 28, 2023

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. Customer experience feedback focuses on user interactions with your product. That’s how you achieve product-market fit.

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Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing.

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Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

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