Product Innovation Educators
FEBRUARY 28, 2022
How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing?
Product Innovation Educators
MARCH 18, 2024
Throughout my career, I’ve often found the best insights for improving my product work by learning from other industries, so even if you are not involved in medical products, you’ll be able to apply the practices you are about to hear. 5:38] What skills are involved in discovering insights that lead to products?
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BrainMates
NOVEMBER 1, 2021
On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.
Usersnap
APRIL 29, 2023
Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. Write a 1-pager that explains the product vision to the design & marketing team.”
BrainMates
OCTOBER 30, 2022
The Five Most Common Mistakes in Product Development. New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Even if this is an underestimate, that makes product failure an even bigger issue for organisations. By JANA PAULECH.
Userpilot
MARCH 29, 2024
There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition. Ahrefs uses video marketing to reach relevant audiences.
Andrew Chen
JANUARY 9, 2020
A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The product launch. This is the one.
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