Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 88

Feedback Software Research Software Product Research User Testing 88

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

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Product Research Feedback Software Research Software Product Marketing 81

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar.

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White Paper Marketing User Testing Customer Experience 118

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Pragmatic Marketing

JULY 1, 2009

Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. Watch "Product Launch in an Agile World".

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Webinar Product launches Agile Download 70

Gainsight

NOVEMBER 9, 2020

One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic , loves MarioKart. Director of Product Marketing at Seismic, didn’t get to play games as a kid and is only discovering them now. . Product and feature launches are a lot like that—you can’t assume everyone saw it when it launched.

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Product launches Customer Experience Webinar Messaging 59

Pragmatic Marketing

SEPTEMBER 13, 2009

There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. The process of introducing a product to market is a serious undertaking. Watch "Ten Ways to Identify an Impending Product Launch Disaster".

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Webinar Product launches Download Development 70

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

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Product Marketing Marketing Management Management 52

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Step 4: Post-launch.

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Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. Conduct usability tests with real users to gather relevant feedback before launch.

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Feedback Software Analytic Tools Research Software Data Visualization 99

Alchemer Mobile

JANUARY 12, 2021

How do we plan to go to market? Join our upcoming webinar on January 27th, and learn about Pilot Flying J’s “Push for Points” program. A big struggle of launching a mobile loyalty program for the first time is getting loyalty customers in the first place. Watch the Webinar: Your Product Launched.

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Feedback Software Data Visualization User Testing Reporting Tools 147

The Product HQ

JUNE 1, 2024

Product management is an essential part of every offering of any sort of product or service. With so many new products in the market, the product management industry is growing exponentially. What is the Role of a Product Management Intern? Product manager interns are not new to the product management field.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

Userpilot

AUGUST 19, 2022

Always consider testing product-market fit before a big rollout. Here are some best practices to consider throughout your rollout : make your plan adaptable, use fake door tests to gauge demand, utilize a range of in-app comms, use analytics to guide your decisions, and consider a Product Hunt launch to test product market fit.

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Analytic Tools Feedback Software User Testing Customer Experience 95

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? It's not just about writing one product announcement message.

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Research Software Onboarding KPIs Product Research User Testing 91

Gainsight

APRIL 21, 2022

If your company has its eye on the sacred hypergrowth status and you are investing in product-led growth, Gainsight has good news for you. We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market.

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Customer Experience Data Visualization Analytic Tools User Testing 52

Userpilot

JANUARY 3, 2023

MQL is a potential customer fit for your business, reviewed by the marketing team. Tracking MQL to SQL conversion rates can improve your marketing efforts, and conversion frequency, and thus drive business growth. What is a Marketing Qualified Lead (MQL)? Marketing & Sales funnel. Let’s dive in!

User Testing 92

User Testing Feedback Software Research Software Customer Experience 92

Userpilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company.

Feedback Software 79

Feedback Software Analytic Tools Research Software User Testing 79

NextBigWhat

MARCH 26, 2021

For example, if you have had a very successful run with the launch of a product, the chances are that you will be 100% confident that the next product launch will be super hits (in fact much better than the previous ones). Because you know how-it-works. How the system works. You know the taste of the audience.

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ProductPlan

DECEMBER 21, 2020

And what does it mean for the product leaders steering the ship and plotting out roadmaps ? Wes Bush of the Product-Led Institute has literally written the book on product-led growth and joined ProductPlan co-founder Jim Semick on a recent webinar to discuss this and other related topics. What is Product-Led Growth?

User Testing 104

User Testing Research Software Customer Experience Product Research 104

Split

MAY 9, 2024

Aligning Internal and External Stakeholders With Clear Messaging Successful product launches hinge on early stakeholder alignment. Leverage social media, email marketing, and direct communication to increase awareness. Host webinars to educate customers and garner feedback to refine your offerings.

Onboarding KPIs 59

Onboarding KPIs Feedback Software Analytic Tools User Testing 59

Userpilot

OCTOBER 16, 2022

Host webinars to educate and interact with your audience. Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. Offer diverse formats of content such as articles, video tutorials and webinars to make sure every person will find support in a way that works for them.

User Testing 95

User Testing Feedback Software Research Software Analytic Tools 95

NextBigWhat

MARCH 26, 2021

Not just product managers, but founders and marketers – and pretty much all the important roles in the org are subjected to confirmation bias, the *I know-it-all* bias, and ‘this-is-how-it-works’ bias. If you are always the smartest person in the room (i.e. talking and dispersing gyaan) , you are definitely not learning.

Webinar 59

Webinar Workshop Events Definition 59

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 79

Product launches User Testing Feedback Software Research Software 79

Gainsight

NOVEMBER 20, 2019

Pragmatic Institute’s resource library spans everything from articles, reports, ebooks, and webinars to keep product professionals up to date on the latest trends. Start with this: The Four Key Hurdles to Successful Product Launches. Slack Groups for Product Managers. Product School. help-and-advice.

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Books Blog Feedback Software User Testing 80

ProductPlan

MAY 17, 2022

It creates authority and trust for the product team when considering these insights and potential actions with other stakeholders. Check out our webinar: Do We Even Need Product Ops? When companies have multiple products in their portfolio, decision-making, scheduling, and strategic alignment become exponentially more difficult.

Data Visualization 52

Data Visualization Research Software Reporting Tools Analytic Tools 52

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 87

Onboarding KPIs Strategy Marketing User Testing 87

ProductPlan

JULY 11, 2019

If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep.

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Customer Experience User Testing Weak Development Team Development Team Review 66

ProductPlan

APRIL 25, 2019

Product Management. /. Product Strategy. / 7 Project Management Principles Product Managers Can Learn From. 7 Project Management Principles Product Managers Can Learn From. . / 7 Project Management Principles Product Managers Can Learn From. 7 Project Management Principles Product Managers Can Learn From.

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Product Management Product Manager Management Management 79

ProductPlan

MAY 23, 2023

But to firmly remain in the product onboarding camp, these tactics must be low-touch and scalable to succeed. Why is product onboarding important? Product onboarding is essential to gaining traction in the market and turning buyers and “triers” into actual users.

Onboarding KPIs 52

Onboarding KPIs User Testing Customer Experience Product Research 52

ProductPlan

SEPTEMBER 28, 2022

Build your product with go-to-market in mind. To make informed product design decisions, product teams in product-led growth companies need to collect data about how users interact with their products. They pay special attention to where users find value in the product and where it proves frustrating.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Intercom, Inc.

MAY 16, 2018

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan.

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Product Marketing Marketing Strategy Customer Experience 223