Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 86

Product Marketing Onboarding KPIs User Testing Marketing 86

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

Feedback Software 95

Feedback Software Research Software Product launches User Testing 95

Product Management University

JUNE 22, 2020

For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value. The training, framework, best practices, examples and artifacts are all there. Best Practices for Adopting Just In Time Learning.

Customer Experience 130

Customer Experience Product Marketing Marketing User Testing 130

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them.

Feedback Software 67

Feedback Software Analytic Tools Research Software User Testing 67

Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaS products satisfy user needs and realize organizational business goals. Are you ready to dive in?

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. Imagine This.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 89

Research Software Analytic Tools Feedback Software Data Visualization 89

Product Management University

AUGUST 29, 2023

If you want to be well connected and stay on top of your game, here are five free product management events in September 2023. August 30, 2023 | Virtual Greater Strategic Impact, Product CEO or Portfolio Executive? You may even hear, “Your product needs to be so valuable that it sells itself!” Here they are. REGISTER

Events 130

Events Product Research Product Management Product Manager 130

Product Management University

DECEMBER 12, 2019

Employ these three best practices for your customer advisory boards and you’ll be able to accelerate the maturation of product management and product marketing with greater focus on delivering strategic value to the customer. It just reinforces existing product silos within your own organization.

Reporting Tools 162

Reporting Tools Banking Data Visualization Roadmap 162

ProductCraft

SEPTEMBER 22, 2020

Contrary to that, the intention behind this framing is to highlight the need for product marketing and product management to always be in lock-step with each other. Read more » The post The Perfect Tango Between Product Marketing and Product Management appeared first on ProductCraft by Pendo.

Product Marketing 104

Product Marketing Marketing Product Management Product Manager 104

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

The Product Coalition

SEPTEMBER 9, 2022

Product managers come in different shapes and sizes (i.e., However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. That’s where a market requirements document comes into play.

Document 123

Document Research Software Analytic Tools Marketing 123

Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

FEBRUARY 28, 2023

Any product manager should know how to quickly put together a comprehensive customer feedback form: they’re a secret weapon for unlocking deep user insights and gathering quality feedback. They give you the best possible chance of understanding the overall customer experience and improving your product.

User Testing 96

User Testing Customer Feedback Feedback Software Customer Experience 96

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 148

User Testing Product Marketing Marketing Customer Experience 148

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

MARCH 26, 2024

A concrete feature launch strategy offers several benefits, including improved product stickiness, user retention , and increased account expansion. The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A concrete feature launch strategy offers several benefits, including improved product stickiness, user retention , and increased account expansion. The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A concrete feature launch strategy offers several benefits, including improved product stickiness, user retention , and increased account expansion. The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A concrete feature launch strategy offers several benefits, including improved product stickiness, user retention , and increased account expansion. The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A concrete feature launch strategy offers several benefits, including improved product stickiness, user retention , and increased account expansion. The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Product Management University

JUNE 21, 2021

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Here’s the thing about product management though.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Mind the Product

APRIL 7, 2020

What is the best, lightest solution I can build for them? However, by continually circling back to them throughout the development cycle, teams can create top-notch products and minimize time-to-customer value. Your core team should include a product manager, design, engineering, data science, and user research.

User Testing 102

User Testing Product Research Customer Experience Research Software 102

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company. What is growth marketing?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

eProduct

DECEMBER 26, 2020

The post Product Marketing Manager vs Product Manager appeared first on eProduct.

Product Marketing 52

Product Marketing Marketing Product Management Product Manager 52

Userpilot

DECEMBER 1, 2021

We’ll draw on our experience working with hundreds of SaaS companies to share some tooltip best practices with you. It’s in the interests of all SaaS businesses to maximize Lifetime Customer Value , and upselling bonus features is one of the best ways to do that. Yes, tooltips are a product marketer’s dream !).

Customer Experience 93

Customer Experience Messaging Education Reference 93

Product Management Unpacked

JULY 16, 2020

Just a few months ago, CMU MS in Product Management Program celebrated a very special day – 05/13/31. McElroy wrote a memorandum that gave birth to the field of Product Management. Jeff Lash VP and Group Director, Product Management Research @ Forrester. Steve Johnson Founder & CEO @ Under10 Consulting.

Product Research 182

Product Research User Testing Research Software Product Management 182

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. Having come directly out of field sales, I felt like I had a really good idea of things we could differently do to make our products easier to market and sell.

Positioning 147

Positioning Research Software Healthcare Demo 147

Product Management Unpacked

AUGUST 15, 2019

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the product – marketing and sales.

Product Management 157

Product Management Product Manager Product Research Management 157

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Product Management University

DECEMBER 7, 2022

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. Product Portfolio Management Explained for B2B.

Seminar 130

Seminar B2B Demo Product Marketing 130

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94