Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Being very pragmatic, he hates stale discussions and so in almost every meeting we have, he keeps questioning the process that will lead us to the right product strategy. Sounds confusing? The primary reason W.

Product Strategy 181

Product Strategy Strategy Research Software Technical Review 181

ProductPlan

FEBRUARY 28, 2023

As digital and product transformations become more common, more Information Technology (IT) departments view their software assets as products that deserve ongoing investment and attention from a consistent, dedicated team. Analyze your product metrics, and learn about your market and your competitors.

Feedback Software 52

Feedback Software Information Technology Product Management 52

BrainMates

JUNE 20, 2022

With the rapid rise of technology, resilience is also key in the planning of technology and digital strategies by CTOs and tech leaders. However, the topic of product strategy resilience rarely if ever surfaces when talking to product leaders about their product strategies.

Product Strategy 98

Product Strategy Strategy Product Research Workshop 98

BrainMates

OCTOBER 10, 2023

Disrupting the Product - Strategy Questions Answered By DIANE SEXTON Even though periods of decline are a normal part of the economic cycle, there is no denying the enormous pressure these periods place on our organisations. From there, confirm your market fit. Do you need to refine your target market? Is it still true?

Product Strategy 52

Product Strategy Strategy Customer Experience Vision 52

The Product Coalition

MAY 21, 2024

Sometimes investing in deep tech requires truly innovative product management strategies and frameworks. In the ever-evolving landscape of technology, a transformative trend has emerged: A surge venture capital and corporate investments in deep tech. Are customers asking for it?

Biotechnology 78

Biotechnology Research Software Artificial Inteligence Product Management 78

Product Management University

NOVEMBER 17, 2022

Convincing stakeholders the above supports company goals (product strategy). After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. Finding user problems. Here’s the bottom line.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

PMLesson's Ace the PM Interview

OCTOBER 7, 2020

People who do this well are not only great at strategy and would make sharp executives, but also tend to ace Product Strategy interviews like the one in Google’s Product Management Interviews (for Facebook’s Product Sense interviews, read How to 10x Your Product Intuition ). How can Tesla sell more cars?

Product Strategy 98

Product Strategy Strategy User Testing Data Visualization 98

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test. Sound familiar?

Product Strategy 139

Product Strategy Strategy Product Research User Testing 139

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Mind the Product

JANUARY 13, 2020

Mel McVeigh is the Product Director at Condé Nast , one of the largest publishers in the world, responsible for brands such as Vogue, GQ, and The New Yorker. In her ProductTank London talk, Mel takes us through how to create a global product strategy. She focuses on the following key points: Strategy.

Product Strategy 92

Product Strategy Strategy Vision Branding 92

BrainMates

NOVEMBER 13, 2022

Is Your Product Strategy? With the rapid rise of technology, resilience is also key in the planning of technology and digital strategies by CTOs and tech leaders. With the rapid rise of technology, resilience is also key in the planning of technology and digital strategies by CTOs and tech leaders.

Product Strategy 52

Product Strategy Strategy Product Research Customer Feedback 52

Product Warrior

DECEMBER 7, 2022

This is the introduction to my 10-part series to help you execute and continuously improve your product strategy. After explaining to board members we could not acquire the Internet, I quickly learned to execute product strategy fast. We must focus on learning velocity and continuous improvement.

Weak Development Team 52

Weak Development Team Product Strategy Strategy Feedback Software 52

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? Who are the new entrants in the market? What’s their Product offering?

Product Strategy 78

Product Strategy Strategy Development Technical Review 78

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Amanda Ralph Product Management Consultant.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself.

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

Feedback Software 100

Feedback Software Marketing Data Visualization Customer Experience 100

ProductPlan

JUNE 19, 2020

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Consider: how is your market behaving right now?” What does a Good Strategy Look Like? Companies don’t start with a product strategy.

Product Strategy 86

Product Strategy Strategy Research Software Technical Review 86

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Roman Pichler

OCTOBER 6, 2020

Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address? What makes the product stand out? How might people use the product?

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 122

Vision Product Research User Testing Roadmap 122

ProductPlan

FEBRUARY 9, 2024

Sticking to inflexible annual planning cycles can introduce significant challenges in the era of rapid technological advancements. The static nature of traditional product planning cycles fails to consider quickly-improving technologies and unforeseen changes in the market. Stay informed on market trends.

Data Visualization 104

Data Visualization Customer Feedback Feedback Software Analytic Tools 104

The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. Design-wise, Netflix underwent several iterations to adapt to changing user preferences and technological advancements.

Analytic Tools 99

Analytic Tools Entertainment Customer Experience Data Visualization 99

The Product Coalition

DECEMBER 11, 2019

One of the biggest challenges product leaders face is convincing leadership of changes in product strategy. If you can clearly present to leadership that you have product-market fit and stickiness of customers, that’s a strong justification for more focus or resources on the growth side of the equation.

Product Strategy 78

Product Strategy Strategy User Testing Leadership 78

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. This proves that you shouldn’t claim to be customer-centric if your products and services don’t reflect that. Start with the product vision statement, then set out your goals and initiatives.

User Testing 66

User Testing Reporting Tools Data Visualization Customer Feedback 66

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? Who are the new entrants in the market? What’s their Product offering?

Product Strategy 52

Product Strategy Strategy Development Technical Review 52

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. And if no one realizes it’s wrong or adjusts course quickly, a promising product can become a lost cause. What Does a Bad Product Strategy Look Like?

Weak Development Team 61

Weak Development Team Product Strategy User Testing Strategy 61

TechEmpower - Product Management

MARCH 4, 2024

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

Gainsight

OCTOBER 16, 2020

High NRR shows the market you serve is large and growing faster, and your company understands how to capture that growth. What really drove those companies to the next level was the product’s strength measured in dollar retention. We call it Product-Led Growth. Product-Led Growth is inherently human.

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Roman Pichler

DECEMBER 4, 2023

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

Product Research 299

Product Research Product Strategy Strategy Research Software 299

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. This proves that you shouldn’t claim to be customer-centric if your products and services don’t reflect that. Start with the product vision statement, then set out your goals and initiatives.

User Testing 52

User Testing Reporting Tools Data Visualization Customer Feedback 52

The Product Coalition

OCTOBER 28, 2019

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. The voice of the customer is central to everything we create.

Product Strategy 60

Product Strategy Strategy Customer Experience Finance 60

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

The Product HQ

MAY 10, 2024

Step 1: Get Certified in Technical Product Management The world of technology is in a constant state of evolution. With it, we’ve also seen a significant increase in the number of products that incorporate technology in some way, shape, or form. Technology is evolving every day.

Research Software 52

Research Software Analytic Tools Customer Experience Product Management 52