Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common. Number two is BIG!

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. The sales-driven SaaS companies that are very capital-efficient generally end up at 5x or greater as a ratio of average quota attainment / average on-target earnings. “Sales doesn’t need to be a cost center. Buying sales isn’t bad.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Pragmatic Marketing

AUGUST 20, 2019

“Adversaries’ offensive tactics evolve more rapidly than the majority of security technologies on the market today,” said Stephen Moore, chief security strategist at Exabeam. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

Data Visualization 70

Data Visualization User Testing Product Research Reporting Tools 70

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc.

Framework 100

Framework Product Management Product Manager Sales Training 100

ProductPlan

NOVEMBER 19, 2021

How should we arrange the strategy, brainstorming, and planning meetings for this team? Where will we capture, maintain, and communicate our product strategy? Researching the market and your user persona’s needs for potential product ideas. Market surveys. Training and onboarding. Studying competitive products?

Research Software 52

Research Software Analytic Tools Systems Review Development Team Review 52

Product Innovation Educators

JANUARY 10, 2022

We’ve been taught to keep iterating until you find product market fit—just keep trying different things. 18:40] Strategy. Strategy is converting your mission into steps. Strategy requires answering the four RDCL (“radical”) questions: Real Pain Points: Why does someone come to your product?

User Testing 89

User Testing Product Management Product Manager Vision 89

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

The Product Coalition

FEBRUARY 26, 2022

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170

Pragmatic Marketing

AUGUST 3, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

B2B Product Management

DECEMBER 6, 2016

The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

ProductPlan

FEBRUARY 15, 2022

Beyond the usual screening questions about strategy, culture, processes, and values, product operations professionals may also want to ask some of the more pertinent questions below during the interview process: How does the product team define successful product operations? What do the sales or marketing teams need to know about a product?

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Pragmatic Marketing

AUGUST 20, 2019

“Adversaries’ offensive tactics evolve more rapidly than the majority of security technologies on the market today,” said Stephen Moore, chief security strategist at Exabeam. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

Data Visualization 14

Data Visualization User Testing Product Research Reporting Tools 14

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 73

Customer Experience User Testing Management Management 73

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. But it would give me a way to think about all the solutions in the market, not just my stuff.

Research Software 64

Research Software User Testing Positioning Product Research 64

Business of Software Conference

NOVEMBER 28, 2019

From generating good leads, to spotting good sales people and how to motivate them to be better. Stopped off at McKinsey along the way doing Tech strategy. Spent three years in the Cambridge University computer laboratory – not as a techie but so doing business advice and strategy for the head of departments.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40