article thumbnail

Product Vision vs. Product Strategy

ProductPlan

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product vision. Product vision examples. Product vision examples.

Vision 59
article thumbnail

Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges. Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges. Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing.

article thumbnail

What is Good Product Strategy?

Melissa Perri

To create a front of the funnel website that markets to our target users and converts them.” Product Strategy is a system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers. In smaller companies, this will be your company and product’s overall vision.

article thumbnail

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

article thumbnail

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

article thumbnail

How to Pitch Your Product Vision in Product Management Interviews

PMLesson's Ace the PM Interview

A product manager that I hire needs to always keep in the mind the product vision and key success factors, and emphasize them through all of the discussions with company teams that seek to limit their own team's effort, expenditure, or risk, and will blindly limit the product's potential. Market sizing 4. Product vision statement 5.

Vision 72