Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The stage where a lead becomes a free trial user. The moment a user decides about acquiring your product or not.

B2B 93

B2B Analytic Tools Feedback Software Data Visualization 93

Userpilot

MAY 26, 2024

What are marketing funnels ? In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. Marketing funnels help guide prospects through the sales process, streamline customer journeys, and improve decision-making processes.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. Next, identify your target audience and create detailed user personas. Email marketing.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Marketing 81

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 86

Feedback Software Analytic Tools Data Visualization Customer Feedback 86

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

User Testing 85

User Testing Data Visualization Feedback Software Research Software 85

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 88

Feedback Software Research Software Marketing User Testing 88

Userpilot

JANUARY 23, 2023

While people prefer a personalized experience, catering to their individual preferences isn’t always possible or effective. Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently.

Customer Experience 88

Customer Experience User Testing Feedback Software Customer Feedback 88

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 83

Onboarding KPIs Strategy Marketing User Testing 83

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Sustained growth.

Data Visualization 85

Data Visualization Analytic Tools Research Software User Testing 85

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. What is customer engagement marketing?

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

Userpilot

MAY 27, 2024

Now let’s go over how you can improve and create positive customer perception: Personalize customer experience : Segment user base and design relevant product experiences for each. Deliver ongoing training : Engage users with educational content like webinars and tutorials. Performing path analysis with Userpilot.

Feedback Software 88

Feedback Software Analytic Tools User Testing Customer Feedback 88

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 86

Analytic Tools Data Visualization Feedback Software Research Software 86

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Successful customer marketing improves the user experience , making it more enjoyable.

Feedback Software 86

Feedback Software Analytic Tools Customer Experience User Testing 86

ProductPlan

JULY 19, 2021

McKinsey & Company’s report proves that product managers need to create an equitable user experience for their customers. . We find ourselves judging our own experiences, purchases, and solutions. What Is an Equitable User Experience? . That’s why we define our target markets and user personas.

Customer Experience 52

Customer Experience User Testing User Experience Reporting Tools 52

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools 83

Analytic Tools Feedback Software Reporting Tools Customer Experience 83

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Userpilot webinar slideout.

Feedback Software 83

Feedback Software Analytic Tools Research Software Customer Experience 83

Userpilot

MAY 20, 2024

Create comprehensive self-service resources to enable users to solve problems independently. Offer educational resources like guides and webinars to help users maximize product value. Regularly collect and act on customer feedback to improve the user experience. The result? The solution?

Data Visualization 93

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 93

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. Use gamification to boost user engagement and improve customer retention.

Feedback Software 97

Feedback Software Analytic Tools Research Software Data Visualization 97

Userpilot

APRIL 30, 2024

Increase customer perceived value by collecting user feedback and analyzing user behavior to identify improvement opportunities and guide product development. Another way to deliver more customer value is by educating them, for example, through product-led webinars. And find ways to optimize the user experience.

Feedback Software 89

Feedback Software Analytic Tools Product Research Data Visualization 89

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Userpilot

FEBRUARY 28, 2024

Do you get nightmares wondering how users move through your funnel? But with so many tools in the market, which one should you choose for product analytics ? TL;DR Funnel tracking lets you track user activities across various user journeys. Google Analytics 4 is great for tracking marketing campaigns.

Analytic Tools 90

Analytic Tools Data Visualization Reporting Tools Software Review 90

The Product Coalition

OCTOBER 8, 2023

Explore the secrets of creating a successful Crypto Prediction and Opinion Platform, and provide users with insights to help them navigate the cryptocurrency market wisely. Crypto prediction platforms provide valuable insights into the volatile world of cryptocurrency markets, aiding users in making informed decisions.

Data Visualization 126

Data Visualization Reporting Tools Feedback Software Customer Feedback 126

Userpilot

APRIL 16, 2024

With multiple businesses offering similar goods and services in today’s competitive market, customer loyalty and retention are critical to success. Here are 11 effective strategies to improve customer loyalty and retention: Create a personalized onboarding process to activate new users. so customers have different ways to learn.

Feedback Software 52

Feedback Software Analytic Tools Customer Experience User Testing 52

Userpilot

MAY 8, 2024

Educate customers with resources in multiple formats like blogs, webinars , or videos. Localize product experiences for different markets to increase inclusivity and usability. As a SaaS product, marketing , or customer success manager, you have quite a few options for identifying user needs. Userpilot webinars.

Data Visualization 88

Data Visualization User Testing Customer Feedback Analytic Tools 88

Userpilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing.

Analytic Tools 127

Analytic Tools Marketing Customer Experience Data Visualization 127

Product Management University

MAY 1, 2020

There’s usually something strategic here like, “it’s hurting our valuation/stock price” or “we’re losing market share,” etc. Be sure to ask why another time or two to get complete context around the importance of stock price or market share. ” “The user experience is too cumbersome.”

Customer Experience 200

Customer Experience Webinar User Experience Definition 200

Mixpanel

JULY 30, 2021

A key driver of success was the close partnership between their Product and Marketing teams throughout the growth process. We spoke to Rasis Maulana Setiawan, Digital Marketing Lead at LinkAja, and Saskia Amalia Aryono, Product Owner at LinkAja, to understand how they collaborate effectively. Can you tell us why? Can you tell us why?

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

Userpilot

MAY 23, 2024

10 customer experience best practices: Exceed customer expectations by personalizing marketing assets, onboarding , and UI for different user personas. A/B test different experiences to make data-driven decisions on what resonates best with customers. User persona example. Take our next webinar as an example.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Analytic Tools 78

Analytic Tools Data Visualization Research Software Onboarding KPIs 78

Userpilot

APRIL 3, 2024

Gather user data from multiple sources to learn more about customers’ pain points. This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. It’s structured for easy access, helping users efficiently find information and resources to meet their goals. Case studies.

Feedback Software 83

Feedback Software Analytic Tools Research Software Data Visualization 83

Userzoom

AUGUST 5, 2017

Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. For decades, user experience professionals have been debating how to associate experience measures with these key KPIs. About the webinar speaker. View it today.

KPI 50

KPI Webinar UX Research Software 50

Userpilot

MAY 27, 2024

Loyalty segmentation helps you to tailor products, support, and marketing efforts by categorizing customers based on their loyalty levels. The overall user experience. Then, based on this customer segmentation, you can easily customize support and marketing efforts to engage each segment according to their needs.

Data Visualization 83

Data Visualization Product Research User Testing Customer Experience 83

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 87

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 87

Userpilot

APRIL 8, 2024

TL;DR A SaaS growth strategy is a comprehensive plan designed to increase a company's user base, revenue, and market presence. Centers on the product as the main driver, advocating for user experience with the product’s core features to naturally convert users into paying customers. unsatisfied users).

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Your new product announcement should include information on the target customer group, why it’s being introduced, how it’s going to benefit the users, and how to best take advantage of it.

Feedback Software 91

Feedback Software Research Software Product launches User Testing 91