Intercom, Inc.
JANUARY 19, 2021
A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. There is a somewhat legendary startup mantra, initially popularized by Facebook, that says you must “ move fast and break things ” when trying to scale a product. Here’s a simple framework for managing it. Moving fast makes you slow.
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. How do they describe the category? What features are most appealing?
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Intercom, Inc.
JUNE 21, 2018
Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.
The Product Coalition
OCTOBER 6, 2023
Instead of a face-to-face conversation, we send chat messages or schedule a video call. Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns. But how do machines learn to detect emotions, and what business opportunities does emotion AI present?
Userpilot
MAY 3, 2022
Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?
The Product Coalition
APRIL 14, 2020
Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. More importantly, more than half of these lead generation techniques are outbound focused.
Intercom, Inc.
MARCH 2, 2018
Just like the old adage “If you build it, they will come” isn’t true for the large majority of startups (spoiler: they won’t), neither is “If they sign up, they will use it” Many of your new signups are just kicking the tires, and if you don’t show them how to succeed, don’t be surprised when they simply walk away.
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