Messaging Product Management Product Marketing Webinar 
Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.
Userpilot
SEPTEMBER 14, 2022
In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.
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Intercom, Inc.
JANUARY 18, 2023
In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. Japna Sethi, Group Product Manager, Growth, at ProductBoard. While product announcements are important, they should be just one of many tactics. Mark Iafrate, Product Marketing Manager at Intercom.
bpma ProductHub
FEBRUARY 4, 2018
By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone. No one is doing validation work.”.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. In this webinar you will learn: Why Product Management should create the initial “Product Message".
Userpilot
MARCH 11, 2022
To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?
Pragmatic Marketing
FEBRUARY 17, 2017
Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars. Do they match?
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