Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 92

Onboarding KPIs Analytic Tools Research Software Product Marketing 92

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Intercom, Inc.

JANUARY 18, 2023

In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. While product announcements are important, they should be just one of many tactics. Mark Iafrate, Product Marketing Manager at Intercom. It’s probably fair to say we’re all a bit obsessed with growth.

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 90

Feedback Software Analytic Tools Research Software Software Review 90

Userpilot

MAY 2, 2024

Host webinars with guest experts to educate customers and attract new prospects. It also allows you to track and analyze user interactions and reach your customers with the right messaging at the right time. Based on each channel’s unique characteristics, develop your messaging strategy. Sometimes a lot.

Data Visualization 88

Data Visualization User Testing Customer Feedback Analytic Tools 88

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars. Do they match?

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 99

B2B Analytic Tools Feedback Software Data Visualization 99

Alchemer Mobile

DECEMBER 9, 2021

Consider using surveys to gather feedback on a new feature, open-ended text fields to learn more about your customers’ engagement experiences, or proactively reach out with messages to encourage customers to engage. The insights you gather should inform your product roadmap and rally your development team around a single point: the customer.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Userpilot

OCTOBER 15, 2021

Product launch emails are a way of communicating with your existing customers. They keep them up to date with a current product's latest developments, including new features, and the launch of an upcoming product. Launch messages are all about building anticipation. There are seven types of messages you can use.

Feedback Software 89

Feedback Software Research Software Product launches User Testing 89

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

APRIL 29, 2024

This kind of segmentation helps SaaS companies customize their messaging and product development to suit the characteristics of different user groups in their target market. To ensure that marketing efforts are appropriately targeted. Behavioral segmentation survey questions How often do you use our product?

Analytic Tools 85

Analytic Tools Research Software Feedback Software Product Research 85

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. Watch the full video here. Kin + Carta.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

APRIL 12, 2022

In this article, you’ll learn more about the value of using video content as part of your overall marketing strategy. A product marketing video used in SaaS is a short gif or explainer video made with the intent of helping users engage with your product’s features and shorten the learning curve.

Analytic Tools 92

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 92

Userpilot

MARCH 26, 2024

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. Both feature and product launches involve research, marketing, and execution. However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. Both feature and product launches involve research, marketing, and execution. However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. Both feature and product launches involve research, marketing, and execution. However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. Both feature and product launches involve research, marketing, and execution. However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. Both feature and product launches involve research, marketing, and execution. However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

ProductPlan

JUNE 23, 2022

So, what’s the key to making it all work—without product professionals spending hours on Zoom calls, updating slides, or sending Slack messages? . In this webinar, Product Manager Nick Fields and Manager of Product Marketing Cameron Fitchett discuss the following areas of interest: .

Webinar 52

Webinar Roadmap Messaging Product Marketing 52

Userpilot

FEBRUARY 7, 2022

To communicate your feature and product launches use a combination of channels and mediums: in-app messaging announcements ( modals , tooltips , slideouts), email announcements, blogs, social media posts, product listing&discovery platforms (Product Hunt). Feature release examples using in-app messaging. #1

Product Research 94

Product Research Webinar Customer Experience Software Review 94

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. In this case, customer message campaigns, webinars and help content will be more effective.

Product launches 170

Product launches User Friction User Testing Messaging 170

Pragmatic Marketing

MAY 31, 2018

Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona.

Positioning 70

Positioning Webinar Document Messaging 70

Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. NPS feedback response.

Feedback Software 89

Feedback Software Analytic Tools Research Software Customer Experience 89

bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone. In case you missed it, a full replay is available here.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Help customers experience value with minimum viable onboarding and use in-app messaging to gradually reveal new functionality to keep them engaged.

Feedback Software 95

Feedback Software Research Software User Testing Analytic Tools 95

Userpilot

AUGUST 19, 2022

Always consider testing product-market fit before a big rollout. Here are some best practices to consider throughout your rollout : make your plan adaptable, use fake door tests to gauge demand, utilize a range of in-app comms, use analytics to guide your decisions, and consider a Product Hunt launch to test product market fit.

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

Userpilot

MAY 22, 2023

Segment customers based on their in-app activities, product usage and engagement data, and JTBD. Then, trigger helpful, relevant in-app messages at different stages of the user journey to guide them to engage with the right parts of the product. Used effectively, webinars offer extra value to users.

Customer Experience 75

Customer Experience User Testing Feedback Software Customer Feedback 75

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 99

B2B User Testing Research Software Analytic Tools 99

Mixpanel

JULY 30, 2021

Our main criteria was for our product analytics and messaging automation tools to be able to communicate easily — in terms of facilitating communication within the Marketing and Product teams, as well as integration between the tools. This makes it easy for Marketing to communicate with the Product and Engineering teams.

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

Userpilot

AUGUST 29, 2022

Since customer success is a relatively new career, CSMs tend to take tasks from sales, support, product marketing, and more than they can handle. This welcome message not only leaves a nice impression. But also encourages you to engage with onboarding videos (so you don’t lose time reading unnecessary welcome messages).

Feedback Software 92

Feedback Software Research Software User Testing Customer Feedback 92