Mind the Product

MAY 20, 2021

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche (..)

User Testing 191

User Testing Reference Messaging Marketing 191

Intercom, Inc.

APRIL 6, 2018

To keep the discussion aligned with the product, which might not even exist at that point, I start from the features on the roadmap and regroup them by the area of the problem they address, rather than chronologically. A story that includes all the key messages that you derived from your roadmap. A story that only you can tell.

User Testing 222

User Testing Customer Experience Messaging Framework 222

ProductPlan

FEBRUARY 23, 2022

Narrate Roadmap Walkthroughs with a Vimeo Recording: How Cool Is That! As a product professional, you know a roadmap is a valuable tool. The roadmap allows you to create strategic alignment with teams across your company. ProductPlan’s roadmap app now has a Vimeo integration. ProductPlan integrates with Vimeo.

Product Management 72

Product Management Product Manager Roadmap Reporting Tools 72

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. Lisa explains that “Orchestration is a catch-all term that refers to orchestrating messages across different channels—sometimes referred to as cross-channel orchestration.” Tweet This.

Product Research 177

Product Research Data Visualization User Testing Research Software 177

Folding Burritos

FEBRUARY 13, 2018

The main goal was to show that by thinking about what , when and to whom we need to communicate , we can find different ways to get the message across without spending so much time on it. The template for recent and upcoming releases is essentially the same, but what changes is the point of reference. Progress / Status.

Data Visualization 397

Data Visualization Reporting Tools Technical Review Customer Experience 397

ProductPlan

APRIL 14, 2022

ProductPlan integrations help your team extend the value of your roadmapping app. Your Roadmap Doesn’t Exist in a Vacuum. We built the ProductPlan roadmapping app to simplify product management. We wanted to give product professionals an easy-to-use web platform to let them build and share visually compelling roadmaps.

Analytic Tools 89

Analytic Tools Data Visualization Embedded Analytics Roadmap 89

The Product Coalition

OCTOBER 18, 2022

Prioritizing others’ work, crafting a roadmap, ‘managing customers’, ‘leading by influence’, and storytelling- all this can get to their heads, and make them think they’re important. Not through messaging like slack. Too important for menial administrative tasks. Not through emails. Not through long comments on Confluence or Jira.

Product Management 112

Product Management Product Manager Customer Experience Management 112

Userpilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. Steering these steps effectively is where SaaS conversion optimization, commonly referred to as CRO, becomes vital. Let’s look at the most essential metrics and tactics you can utilize to improve them.

Analytic Tools 90

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 90

Userpilot

JANUARY 12, 2023

Other segmentation data may help you optimize your in-app marketing messages for different segments at every stage of the customer journey. Behavioral marketing refers to the practice of targeting marketing campaigns and messages to specific groups of customers based on their behavior. Predict future customer behavior.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

JANUARY 19, 2023

To lower CRC, you can use effective strategies like segmenting customers and making the onboarding process relevant , using in-app messaging to encourage engagement, and taking a customer-centric approach. Customer retention is a key SaaS metric that refers to your product’s ability to retain customers over time. Kontentino onboarding.

Customer Experience 89

Customer Experience User Testing Feedback Software Customer Feedback 89

Alchemer Mobile

JULY 16, 2021

Customer retention refers to a brand’s ability to convert customers from one-time buyers to repeat purchasers. Precisely target the right people at the right time and place: In-app targeting and segmentation allows you to get the right message to the right people at the right time. Let’s dive into it. Customer retention definition.

Customer Feedback 147

Customer Feedback User Testing Customer Experience Feedback Software 147

ProductPlan

FEBRUARY 14, 2023

Keep your calendar updated—along with your status icons on your asynchronous messaging platform of choice—so your team can quickly see if you’re available for an impromptu interaction. Roadmap-level conversations can take things to a whole new level.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

Usersnap

JUNE 10, 2021

Since there is no exact cutoff point in beta testing, however, the amount and type of user feedback can be taken as references along the way. Using the feedback threads again, they would prioritize and vote to create their roadmap. But if similar feedback continues, then they would know the solution(s) did not work.

Feedback Software 122

Feedback Software User Testing Reporting Tools Data Visualization 122

ProductPlan

MARCH 22, 2023

Data-driven product management refers to collecting and analyzing data to guide your decisions when you create and evolve a product. We don’t have access to the roadmaps they work with, but we can see what features people use and don’t use. What do we mean by data-driven product management?

Data Visualization 52

Data Visualization Customer Experience Customer Feedback Product Management 52

Userpilot

AUGUST 30, 2023

TL;DR Time to resolution refers to the duration the customer support teams take to address and solve customer problems. Use segmentation for automating in-app messages with solutions for specific issues. Use segmentation for automating in-app messages Customer segmentation enables you to categorize customers based on their issues.

Customer Experience 82

Customer Experience Onboarding KPIs User Testing Customer Feedback 82

UserVoice

JULY 4, 2019

What follows is our take on the best tools for the following product management tasks: Data Analysis, User Research, Roadmapping, Project Management, Design & Development, Behavioral Analytics, and Strategy. Messaging tools like Intercom and Drift can facilitate one-to-one chat interactions for additional context. Hello buy-in.

Research Software 100

Research Software Analytic Tools Data Visualization Feedback Software 100

ProductPlan

NOVEMBER 3, 2021

Your marketing team might develop the wrong messages for your user persona. You want your marketing coworkers to understand your product and customer so well that they feel enthusiastic as they develop your product’s marketing messages and campaigns. Sharing a clear, up-to-date roadmap.

Weak Development Team 86

Weak Development Team Product Research Customer Feedback Feedback Software 86

Intercom, Inc.

JANUARY 24, 2023

Users have rising expectations for premium-grade messaging software, similar to the apps they use every day: Whatsapp, Messages, and Slack. Unlock planning Facilitate multi-quarter roadmapping and resourcing. And, as we built, we continuously referred back to it, to ensure we hadn’t veered off course.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

OCTOBER 6, 2022

Customer behavior data refers to any customers’ interactions inside the product across the different stages of the customer journey : from engaging with the onboarding checklist, to clicking on a particular feature, and more. Help your customers to choose your product with outstanding experiences and crystal-clear marketing messaging.

Analytic Tools 86

Analytic Tools Feedback Software User Testing Customer Experience 86

Userpilot

JANUARY 29, 2023

Product experience (PX) refers to the entire customer journey within a product and how it shapes the customer’s perception of the product. Loom uses its welcome screen to educate new users Loom is a video messaging tool that lets you record your screen and get your message across through an instantly shareable video.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience Data Visualization 96

Userpilot

JULY 26, 2022

You can collect qualitative data through feedback surveys, NPS surveys , in-app surveys, heatmaps, session recordings, customer reviews, public roadmaps, and exit surveys. Qualitative feedback refers to customer information that describes how they feel about a product or service. Exit surveys are sometimes referred to as churn surveys.

Feedback Software 91

Feedback Software User Testing Research Software Customer Feedback 91

Userpilot

JUNE 30, 2022

Use in-app messaging to make customers part of your product storytelling while creating public roadmaps, release notes, or press releases for the big picture. User persona refers to building a representation of the person actually using the product and it focused mostly on their job to be done and how the product helps them achieve it.

User Testing 84

User Testing Feedback Software Analytic Tools Customer Experience 84

Roman Pichler

FEBRUARY 4, 2019

It can therefore be tempting to glance at your phone or smart watch to see if an urgent message has arrived while listening to someone. They refer to our intentions and goals and describe why we say what we are saying. As the person in charge of the product, you are likely to have many duties that compete for your time and attention.

Customer Experience 298

Customer Experience Information Books Positioning 298

Userpilot

SEPTEMBER 29, 2023

You can do that with innovations like 'fake door tests' Once you know you've got something valuable, you need to test your concept and plan your roadmap so you and your team have a clear strategic plan. This stage is all about concept testing to refine your product idea and building a product roadmap.

User Testing 90

User Testing Feedback Software Research Software Product Research 90

Intercom, Inc.

JULY 9, 2018

The work of Sales Enablement begins as soon as the product roadmap is set. Here are the activities I chose to do for our Messenger launch: In-person sessions on messaging and competitive landscape: we’ve found the social aspect of group sessions to be very impactful for getting reps trained.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

Userpilot

NOVEMBER 3, 2022

But areas commonly covered include: Reference docs (contain information about your product and important features). Product roadmaps. A knowledge base unifies information about a product in one centralized hub, ensuring the product messaging is consistent. Imagine a customer messages support to get an issue fixed.

Analytic Tools 90

Analytic Tools Feedback Software Customer Communications Data Visualization 90

Userpilot

MARCH 23, 2023

TL;DR Customer churn refers to the rate at which a business loses customers within a specific period. In a nutshell, customer churn , or customer attrition, refers to the rate at which a business loses customers within a specific period. Then, create a marketing message that speaks your audience’s language. User persona.

Feedback Software 90

Feedback Software Research Software User Testing Customer Experience 90

Userpilot

MARCH 14, 2024

Customer analytics refers to the behavioral data SaaS companies collect and analyze to make better business decisions. Use this data to perform feature ideation and plan your roadmap around what users love while scaling back on features that users don’t receive well. This data isn’t just for top-level strategy.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Customer Experience 90

ProductPlan

JULY 14, 2022

And I’m not talking about a lack of emails, Slack messages, or meetings. One-way communication is like building a baseball field in the middle of a cornfield in Kansas and expecting people to show up (are you tired of sports movie references yet?). On Zoom meetings, in documents, and on a roadmap.

Product launches 52

Product launches Customer Feedback User Testing Customer Experience 52

Userpilot

JUNE 22, 2023

Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. TL;DR Customer churn refers to customers discontinuing their usage or subscription to your product. You should utilize the checklist as a roadmap to drive users to the activation point.

Data Visualization 81

Data Visualization Feedback Software Analytic Tools Customer Experience 81

Userpilot

OCTOBER 18, 2022

Unmet customers’ needs to inform your product roadmap. Repeat the analysis and update your product roadmap. Here we’ll break down four types of user analysis that inform product roadmaps and drive product growth from different perspectives. Hiccups in user experience. Types of user analysis. Task analysis.

Customer Feedback 89

Customer Feedback Data Visualization User Testing Analytic Tools 89

Lenny Rachitsky

APRIL 16, 2024

Once you get past a certain level of functionality, a lot of the new functionality on the roadmap often targets just a subset of users (e.g. The ARIA framework Product teams have lots of frameworks leading up to launching new features, including identifying user needs, defining solutions, and prioritizing them on a roadmap.

Onboarding KPIs 100

Onboarding KPIs Customer Experience Analytic Tools Data Visualization 100

Userpilot

NOVEMBER 21, 2022

Finally, they can use in-app messaging to recruit beta testers for future launches and announce new products or features. In general, they are responsible for developing and implementing the product launch roadmap. In-app messages , like modals , are best for active users, while emails are a way to re-engage the churned ones.

Product launches 88

Product launches Product Research User Testing Research Software 88

Userpilot

JULY 24, 2023

TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Create your go-to-market strategy A go-to-market strategy is a comprehensive roadmap for bringing your product to prospective customers. How many people… Saw your promotional posts and messaging?

Product launches 81

Product launches User Testing Product Research ChatGPT 81

The Product Coalition

JANUARY 11, 2023

Utilize a research roadmap and look for opportunities to combine efforts to maximize the value of our research. It is referred to as discovery or exploratory research, but the goal is always the same. Utilize Generative Research Utilizing generative research can provide valuable insights for both market and user research.

User Testing 128

User Testing Product Research Data Visualization Customer Feedback 128

Intercom, Inc.

JULY 9, 2018

The work of Sales Enablement begins as soon as the product roadmap is set. Here are the activities I chose to do for our Messenger launch: In-person sessions on messaging and competitive landscape: we’ve found the social aspect of group sessions to be very impactful for getting reps trained.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

Userpilot

MAY 31, 2023

TL;DR Product adoption refers to the process by which customers integrate a new product into their daily lives or business operations. Product adoption refers to the process by which consumers or users accept, integrate, and utilize a new product or service. What is product adoption? A key action event depends on your product.

Onboarding KPIs 82

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 82