Product Management University

DECEMBER 13, 2022

Product experience is a vital part of product design and development. Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it?

Customer Experience 147

Customer Experience Onboarding KPIs User Testing Customer Feedback 147

Userpilot

JANUARY 23, 2023

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. – Use different types of surveys to collect customer feedback.

Feedback Software 76

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 76

Userpilot

MAY 17, 2024

Confused about what a customer effort score is and why it’s relevant for you? Customer effort score (CES) is the gold standard for SaaS organizations trying to improve their customer experience. This metric focuses on analyzing user feedback to gauge customer loyalty and satisfaction, both crucial for driving growth.

Customer Experience 52

Customer Experience Data Visualization Customer Feedback User Testing 52

Userpilot

APRIL 19, 2022

As a SaaS business model is usually subscription-based, customer retention is crucial to its success. You need to provide consistent value to your customers in order to keep them engaged with your product. Thus, your product engagement score is one of the key metrics you should optimize to lower your churn and improve retention.

Feedback Software 88

Feedback Software Analytic Tools Onboarding KPIs User Testing 88

Userpilot

AUGUST 29, 2022

Wondering how you can leverage sentiment analysis to improve customer experience? Customers are actively sharing their thoughts on social media and review sites, making these places valuable sources of customer feedback. If you’re ready to get started with customer sentiment analysis, then read on!

Feedback Software 80

Feedback Software Customer Experience Customer Feedback Product Research 80

Userpilot

JANUARY 9, 2024

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? asking a follow-up question , session recordings where a user attempts a task).

Data Visualization 90

Data Visualization User Testing Product Research Analytic Tools 90

Userpilot

JUNE 28, 2022

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. There are eight key CX KPIs that you need to measure. What is customer experience? Let’s get started!

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

Userpilot

MARCH 31, 2023

Why do you need product evaluation surveys and what are some of the top product evaluation survey questions? TL;DR Product evaluation surveys are customer research tools used to assess how users feel about your product experience at different stages of the customer journey. Userpilot segmentation.

User Testing 72

User Testing Customer Feedback Product Research Feedback Software 72

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. In SaaS, customer value is a user’s perception of what your product or service is worth.

Feedback Software 102

Feedback Software Customer Feedback Customer Experience User Testing 102

The Product Coalition

JANUARY 24, 2021

A flexible framework for one of today’s most important business documents “A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.”?—?Deep Just like the role of a product manager can vary significantly from company to company, so can? So what goes into a product spec?

Onboarding KPIs 128

Onboarding KPIs User Testing Customer Experience Feedback Software 128

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights !

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Customer Feedback 89

Userpilot

JUNE 16, 2022

Are you making the most out of your customer experience analytics? The data you receive from CX analytics enables you to reduce customer churn, increase customer satisfaction and retention , and help you identify the areas for product improvements. This results in revenue growth and high user stickiness.

Data Visualization 96

Data Visualization Analytic Tools Customer Experience Feedback Software 96

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Let’s dive straight into it!

Customer Experience 82

Customer Experience Analytic Tools User Testing Customer Feedback 82

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. From learning about the product to a desired action, like a purchase. Hence this guide. Let’s dive in.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Marketing 83

Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A user has reached ‘adoption’ when they start paying for your services. Ready to get started? Let’s dive right in!

Analytic Tools 78

Analytic Tools Feedback Software Framework Onboarding KPIs 78

Userpilot

APRIL 12, 2023

TL;DR A user adoption strategy is a plan for user education and onboarding so that they progress smoothly toward activation and adoption. An effective product adoption strategy improves user activation, reduces friction and customer churn , and boosts product success.

Analytic Tools 97

Analytic Tools Feedback Software User Testing Customer Feedback 97

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 80

User Testing Customer Experience Customer Feedback Data Visualization 80

Userpilot

APRIL 3, 2023

Whether good or bad, customer feedback benefits your business in many ways. Attention to user sentiment transforms your company into a customer-centric business, setting it up for continued success. In this article, you'll learn: What customer feedback is. What is customer feedback? What makes it important.

Customer Feedback 78

Customer Feedback User Testing Feedback Software Product Research 78

Userpilot

FEBRUARY 28, 2022

Wondering what product stickiness really is and how you can improve it to boost retention? With that being said, it’s important to not only attract new users but retain existing users in the long run. A sticky product provides an excellent user experience and drives feature adoption across the customer journey.

Feedback Software 95

Feedback Software Onboarding KPIs Product Research User Testing 95

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business.

Analytic Tools 81

Analytic Tools Onboarding KPIs Customer Experience User Testing 81

Userpilot

MARCH 29, 2023

Having a solid free trial marketing strategy is crucial to product growth. That said, converting users into paying customers after their free trial period ends is easier said than done. In this article, we’re going to show you exactly how you can build a reliable free trial strategy to convert free trial users!

Analytic Tools 91

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 91

Userpilot

FEBRUARY 15, 2023

Are you in the process of implementing in-app onboarding and looking for successful product tour examples for inspiration? We’ll cover what a product tour is, and how they fit into the onboarding process, then get straight into some examples, and finally explore the best product tour software tool for the job.

Feedback Software 85

Feedback Software Analytic Tools Onboarding KPIs User Testing 85

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. Let’s start!

Data Visualization 72

Data Visualization Analytic Tools Feedback Software Product Research 72

Userpilot

SEPTEMBER 30, 2022

Every SaaS company implements UI updates from time to time, but how should they announce UI updates to customers without overwhelming them? In this article, we’ll share actionable tips on how to announce product updates to your customers to drive product growth. Define your end goal for a product update.

Feedback Software 92

Feedback Software Research Software User Testing Customer Feedback 92

Userpilot

DECEMBER 7, 2022

Wondering what key performance indicators SaaS companies should look out for to enhance their product growth ? For a new SaaS business, the main challenge lies in determining the most important KPIs to track. The three main types of KPIs are quantitative, qualitative, and leading KPIs.

Onboarding KPIs 83

Onboarding KPIs Data Visualization Customer Experience Customer Feedback 83

Userpilot

MARCH 25, 2022

Read the article and learn how to build simple but awesome in-app surveys to collect relevant user feedback with no friction. An in-app survey is a short questionnaire triggered contextually and used to collect specific customer feedback about the user experience or the product. What is an in-app survey?

Feedback Software 84

Feedback Software Analytic Tools Data Visualization Product Research 84

Userpilot

MARCH 22, 2022

Are you running product experiments continuously? Great products are built on experimentation–evaluating ideas and making decisions based on product growth insights data , not just what you think is an amazing idea (even if it is). Plus, we’ve added a few of our favorite tips for SaaS tools at the end.

Onboarding KPIs 84

Onboarding KPIs Customer Experience Product Research User Testing 84

Userpilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. Spotting friction points with funnel analysis.

Data Visualization 80

Data Visualization Feedback Software Analytic Tools Customer Experience 80

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 88

Feedback Software Onboarding KPIs User Testing Strategy 88

Userpilot

NOVEMBER 24, 2022

What is growth product management? How is it different from traditional product management ? How can growth PMs drive product-led growth for their organizations? Traditional product managers concentrate on building the product and its high-level long-term goals. Are you ready to jump? Let’s get to it.

Product Research 82

Product Research User Testing Onboarding KPIs Data Visualization 82

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails. Marketing automation is an integral part of product marketing.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

AUGUST 16, 2021

User activation is one of the most important SaaS metrics for determining long-term revenue and success. In fact, a 25% increase in user activation brings about a 34% increase in MRR over a year. Let’s dive into what user activation is and how you can effectively measure and improve it. What is user activation in SaaS?

Analytic Tools 98

Analytic Tools Customer Experience Onboarding KPIs User Testing 98

Userpilot

JANUARY 28, 2022

As a SaaS owner or product marketer, you definitely know that success is highly dependent on good customer experience optimization. After all, customer success is directly tied to customer lifetime value and feature adoption which makes it even more important to keep the customer’s experience positive.

Customer Experience 89

Customer Experience Feedback Software Analytic Tools User Testing 89

Userpilot

MAY 26, 2021

Love it or hate it, one thing is clear: product onboarding is an important driver of activation and retention in SaaS businesses. If you see onboarding in the broader sense as customer education , there are few things more essential than educating your customer about how to derive value from your product.

Research Software 52

Research Software Feedback Software Onboarding KPIs Product Research 52

Userpilot

JANUARY 26, 2023

Are you a SaaS product manager wondering how to analyze NPS responses effectively and draw actionable insights that will help you grow your business? How to improve your NPS score to get more loyal customers. Net promoter score (NPS) is a CX metric that measures loyalty by asking how likely you are to recommend the company to others.

Data Visualization 83

Data Visualization Customer Feedback Feedback Software Analytic Tools 83

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 77

Customer Experience User Testing Data Visualization Feedback Software 77

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 94

Analytic Tools Research Software Data Visualization Customer Experience 94