Remove Outbound Remove Product launches Remove Testing Remove Webinar
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How to Cross the Chasm & Scale Your SaaS

Userpilot

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. Use popular platforms like Product Hunt to launch your product to get new users.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.

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Marketing Roadmap: The Product Marketing Manager Guide to Success

Userpilot

Finally, always analyze, test, and refine your process to match new data and information. It also keeps everyone informed of the product launches or marketing activities that are coming up. It is a suite of related roadmaps focused on a single product. SaaS product launch timeline and checklist.