Userpilot

JULY 4, 2023

Use different acquisition channels like SEO and content, paid media, and webinars to attract new customers. Collect feedback to understand what brings satisfaction to users so you increase retention rates by having a better product. Target customers that have high NPS scores to increase the chance of more positive reviews.

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

The Product Coalition

JULY 8, 2019

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

NOVEMBER 20, 2022

It also keeps everyone informed of the product launches or marketing activities that are coming up. Marketing roadmaps alert team members about their functions and ensure each group works in sync to deliver the product marketing goals on schedule. It is a suite of related roadmaps focused on a single product.

Onboarding KPIs 96

Onboarding KPIs Roadmap Marketing Feedback Software 96