article thumbnail

Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. “The customers and their needs are completely missing from the systems we use. It’s a B2B SaaS application, think of it as a CRM.

article thumbnail

Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Sentiment in SaaS: How to Measure and Improve

Userpilot

Understand positive sentiment drivers and boost customer loyalty. Identify product enhancement opportunities. Collect customer feedback via multiple channels (surveys, user interviews, social media reviews, and so on). Personalize interactions to drive positive customer sentiment. Improve your service interactions.

article thumbnail

The #1 Mobile Customer Engagement Secret

Alchemer Mobile

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Retarget using behavior and mobile customer engagement history.

article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

article thumbnail

How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Let’s jump right in. Demographic factors. Nationality.

article thumbnail

Permission To Stay Focused

Mironov Consulting

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.    It’s hard for product managers to throw themselves in the way of potential 6-figure revenue.