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Product Launch Strategy: Tips and Tricks

The Product Coalition

The fate of your company could depend on the success or failure of a product launch. By creating an effective strategy, you can make sure… Continue reading on Product Coalition »

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Product Launch Strategy: A Comprehensive Guide for Success

ProductBoard

With so much invested in transforming an innovative idea into a tangible offering, it’s not enough to build the product—you need consumers to buy it. A product launch strategy is a comprehensive plan designed to jumpstart, accelerate, and scale product adoption once something hits the market.

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The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch

Userpilot

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

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How to Improve Product Adoption: Proven Strategies for Product Managers

Alchemer Mobile

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). Get started today !

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

Takeaways: Uncover and navigate through common pitfalls that are plaguing product teams today. Explore proven solutions, laying the groundwork for triumphant product launches. Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies.

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5 Truths of Building a Product Launch Strategy

Amplitude

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype. There are bugs to iron out and blog posts to write.

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From Sketchpad to Strategy: Design Alchemy in Product Management

UX Planet

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

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A PM's Guide to Building a Culture of Product Innovation

Speaker: Bob Webber, VP Product Flow Optimization, Construx

Despite the importance of new product development, more than half of all product launches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. Use Product Management Today’s webinars to earn professional development hours!