The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

Technical Review 158

Technical Review Product Management Product Manager Research Software 158

ProductPlan

JUNE 5, 2020

Continuing education plays a crucial role in long-term career success in just about any profession. Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. We’ve scoured the certification landscape.

Certifications 105

Certifications Customer Experience Artificial Inteligence Product Management 105

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Otherwise, you’d be working blindfolded and the success of your company might get compromised. Let’s go over them.

Customer Feedback 75

Customer Feedback User Testing Feedback Software Product Research 75

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? What is a negative persona?

Feedback Software 80

Feedback Software User Testing Research Software Data Visualization 80

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. In this article, we take an in-depth look at the user persona creation process. What is a user persona?

Data Visualization 95

Data Visualization Analytic Tools Research Software User Testing 95

The Product Coalition

FEBRUARY 5, 2023

Who said hip hop and product management aren’t a great match? Paraphrasing EL-P a bit, “You put an article out, and it’s not in your hands anymore, and that’s cool with me”. It is a change in either the product, the customer, or the strategic direction of the business. As we are in it for the customer.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Userpilot

NOVEMBER 21, 2022

The elusive search for the ideal beta tester is something many product managers will be familiar with. In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. When should you use beta testing?

User Testing 86

User Testing Feedback Software Analytic Tools Research Software 86

ProductPlan

OCTOBER 25, 2022

The weary musician jotting down notes and chords that came to them in a dream or the product manager dreaming of new product ideas. Product teams long for similar moments of inspiration, but the motivational poster vision of breakthrough ideas misses the raw materials and effort that lead up to these moments. Outside in.

Data Visualization 52

Data Visualization User Testing Product Research Customer Feedback 52

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 87

User Testing Research Software Customer Feedback Feedback Software 87

The Product Coalition

FEBRUARY 5, 2019

Who are the best product managers? Check out the ultimate list of famous product managers you must follow to get the latest product news and inspiration. In a world with such flows, you need some reliable figures to guide you: you need the best product managers. Check out her Medium profile !

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. reported ICP.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

The Product Cafe

NOVEMBER 6, 2022

Hello, all you product-loving folks! 🥰 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. ☕ Thank you for reading Product Café’s newsletter ☕️ Subscribe for free to receive new posts every week!

User Testing 52

User Testing Research Software Feedback Software Product Research 52

Userpilot

JULY 13, 2021

Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. In this article, we’ve put all our insights from building walkthroughs with thousands of SaaS companies in one place. The best walkthrough software on the market is Userpilot.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Usersnap

FEBRUARY 14, 2023

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. What Is a Go-To-Market (GTM) Strategy For SaaS? Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Product Innovation Educators

JANUARY 15, 2018

What product managers at Pepsi got wrong but you won’t after listening to this. No one and no organization has a perfect record when it comes to releasing new products into the market. In this episode, you’ll learn a simple and profound concept that every product manager and product marketer must understand.

User Testing 61

User Testing Research Software Customer Experience Product Research 61

PMLesson's Ace the PM Interview

JUNE 4, 2020

This article will allow you to do just that. They also clue your interviewer into how you think, and if you demonstrate something called "Leadership Principles," something we’ll explain in more detail later in this article. Walk me through a time you didn't agree with your manager? What are Behavioral Interview Questions ?

User Testing 87

User Testing Customer Experience Research Software Leadership 87

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? These are just a few of the questions we explore in the article. We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS.

Feedback Software 89

Feedback Software Research Software Analytic Tools User Testing 89

Userpilot

NOVEMBER 8, 2019

Unless you’ve been living under a rock the past decade, you’ll know that data is key to the success of any SaaS product. Perhaps the most important data at your disposal is product usage analytics. In this guide, we’re going to look at: What product usage analytics is. Why product usage analytics is so useful.

Data Visualization 46

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 46

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Specify product vision and create the product strategy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

JUNE 19, 2019

Customer onboarding is an integral part of any SaaS business, and so we thought we’d share some of the best customer onboarding tools to help you out. First, let’s consider the differences between customer onboarding and user onboarding… Customer Onboarding Vs. User Onboarding. Are they dangerous?

Analytic Tools 69

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 69

Mind the Product

JANUARY 28, 2019

Most product managers are driven to achieve excellence in their craft. Many, however, get stuck in what I call “product consultant” mode and cannot break out of it. Many product managers never get to launch a product, let alone own one. Accumulating Product Management Scar Tissue.

Product Management 135

Product Management Product Manager Customer Experience User Testing 135

Userpilot

AUGUST 14, 2023

But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? There are five ways to collect user data as a product marketer: Building a sign-up flow with multiple steps and screens to collect job titles, goals, and jobs to be done.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Customer Feedback 91

Andrew Chen

MARCH 21, 2016

Across the table, he’s telling me about the importance the product plays in growth hacking, all as he taps away on his iPhone. On the other side of the glass is a growth team of engineers, data scientists, product managers, and who knows what else. It’s marketing by engineers. Or engineering by marketers.

User Testing 56

User Testing Customer Experience Analytic Tools Reporting Tools 56

The Product Coalition

JULY 10, 2022

Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Marc Andreessen coined this term and defined it as: “B eing in a good market with a product that can satisfy that market.” Save me money?—?

User Testing 139

User Testing Advertising Branding Customer Experience 139

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. The real customer journey — whether you understand it or not — is much richer. How did people really start using Slack and got to become paying customers?

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Userpilot

DECEMBER 14, 2021

Getting the launching strategy right, creating a market buzz, getting people to notice and talk about your product, and giving value to the customers can all be overwhelming. What if the product made with so much effort gets totally ignored? The platform is none other than Product Hunt. Product hunt dashboard.

Feedback Software 92

Feedback Software Research Software User Testing Customer Feedback 92

Userpilot

OCTOBER 31, 2022

As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another key part of Userpilot’s value proposition is the ability to create custom flows based on the needs of your customers.

Analytic Tools 89

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 89

Userpilot

APRIL 14, 2024

Must have features for user analytics tools Choosing the right user analytics tool is important for understanding your customers’ behavior and optimizing their journey. Such direct data from customers can help you understand customer expectations and work on improving your product. User profile with top event data.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software User Testing 52

Userpilot

MAY 10, 2022

Are you struggling to retain customers for long? The churn prevention strategies discussed in this article will help with your product engagement strategy. Churn happens when a customer stops using a company’s products or services after a certain period of time. Churn explained.

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

Userpilot

MARCH 11, 2024

In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your user engagement analysis needs. Mixpanel is a simple and powerful product analytics tool that allows product teams to track and analyze in-app product engagement.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Software Review 52

Radical Product

APRIL 30, 2020

We must embrace the responsibility that comes with building products This topic is becoming increasingly relevant in our society. Here’s to share the article that I had originally published on the ProductCraft blog. As a product leader, you work to identify a problem and you engineer your product to solve it.

Leadership 59

Leadership User Testing Vision Customer Experience 59

Userpilot

MARCH 11, 2024

In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your retention analytics needs. Mixpanel is a simple and powerful product analytics tool that allows product teams to track and analyze in-app product engagement.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

MARCH 11, 2024

In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your churn analytics needs. Mixpanel is a simple and powerful product analytics tool that allows product teams to track and analyze in-app product engagement. for addressing potential churn.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

FEBRUARY 26, 2023

However, not all product marketing teams have mastered the art of digital customer engagement. In this article, we’re going to teach you how to measure digital engagement, four trends to stay on top of, and six approaches that you can use for your own digital customer engagement strategy! More customer data.

Feedback Software 90

Feedback Software Analytic Tools Data Visualization Customer Experience 90

Userpilot

MARCH 11, 2024

In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your SaaS analytics needs. Mixpanel is a simple and powerful product analytics tool that allows product teams to track and analyze in-app product engagement.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52