Product Management University

JANUARY 23, 2017

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. It’s a job description for the “ideal” candidate, and we all know how that goes.

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Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Grow Your Leadership Skills.

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User Testing Product Research Weak Development Team Customer Experience 321

The Product Coalition

AUGUST 8, 2022

The story of how the first product of the information age was created and found product/market fit. Source: Wikipedia Gutenberg’s Entrepreneurial Journey Under these conditions, imagine how hard it was to launch a world-changing product. The Church burned Joan of Arc burned on the stake. Many considered lenders vile.

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PMLesson's Ace the PM Interview

DECEMBER 27, 2021

In this article, we'll talk about why resumes matter, what Google looks for in your resume, some concrete tips to improve your resume, and several example resumes of candidates who have gotten the job at Google. The resume screen is the first of these stages, and usually included in the job posting where you apply for the role.

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Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different.

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B2B Customer Experience User Testing Customer Feedback 130

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. In this article, I’ll delve deeper into demystifying the cover letter specifically when applying for PMM roles.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Roman Pichler

JULY 6, 2021

Listen to this article: [link]. Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.

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User Testing Product Research Weak Development Team Customer Experience 156

The Product Coalition

JULY 10, 2020

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. As a Product Manager, you have very little authority. While the buck stops with you when it comes to product decision making, the overall health of the company doesn’t rest on your shoulders.

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The Product Coalition

AUGUST 21, 2019

I know there are already thousands of articles about how to break into Product Management. This article describes my personal experiences and outlines what has worked for me. I am not going to describe what a product manager is or what he/she is expected to do here.

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User Testing Product Management Product Manager Product Research 60

Userpilot

AUGUST 23, 2023

Are you aiming to become a product analyst? A product analyst needs to be able to utilize data strategically, but their job description doesn’t depend on data science degrees anymore. Workplace skills: Critical thinking, project management, and communication skills. What is a product analyst?

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Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. In this article, we take an in-depth look at the user persona creation process. User interviews Website analytics Product analytics , and more.

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Data Visualization Analytic Tools Research Software User Testing 95

Mind the Product

FEBRUARY 25, 2020

It’s not rocket science that awesome products come from awesome teams, so what’s the key to creating and managing a team that’s designed for maximum impact? Here, taking advice from a number of product pros, we look at a selection of ways to build product teams and empower them to achieve success.

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Product Management University

NOVEMBER 4, 2019

Here’s the secret to a killer product overview. It’s more about what someone can do with the product than it is about what the product actually does. About 10 or 12 years ago, I was the victim of a killer product overview! I was the unsuspecting victim of a killer product overview! Here’s the story.

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The Product Coalition

MAY 15, 2019

As a result, like many others I too have started to think of myself as more of a “product person” these days?—? One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. A topic of hot debate in the agile and product circles but with very few answers.

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Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? These are just a couple of questions we’re exploring in the articles so if that’s what you’re after, you’re in the right place. Ready to dive in?

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Product launches Product Research User Testing Research Software 91

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

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Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product leaders are responsible for building the right teams and organizational cultures.

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Bain Public

SEPTEMBER 24, 2019

The role of a product manager could never fit into a box. There’s no set or standard job description. So what exactly does a product manager do? The best product managers think strategically and make difficult trade-offs quickly. This is how the product will benefit the organization.

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Bain Public

JUNE 4, 2020

As business advisors and executive coaches, we've worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. What we’ve noticed instead in the startup world, is a lot of people become product managers by default rather than design. What Is Product Management Consulting?

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. It is important to note that most PM job postings ask for prior PM experience. Tell me about a time you failed.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. It is important to note that most PM job postings ask for prior PM experience. Tell me about a time you failed.

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Userpilot

AUGUST 31, 2021

That's where using a release notes template can help you consistently show your users how to get more value out of your product. Think about it — would you rather sign up for a product that has detailed documents for every release or one where you're always left wondering what's new or what bugs have been fixed?

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Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. How do you launch a SaaS product?

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People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. In each scenario consider the type of product team you would like to create or be part of.

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Research Software Data Visualization Analytic Tools Feedback Software 52

Userpilot

DECEMBER 1, 2021

What should the descriptive text say? This article will answer these questions and others like it. Common use cases for tooltips in the SaaS world include user onboarding , upsells, new features , and product tours. A tooltip is a short section of text that is linked to a particular UI element inside your product.

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UX Studio: Product Management

MARCH 19, 2021

We’ve read amazing articles describing and categorizing these techniques. At some point we realized that none of them show how to pick techniques based on the current stage of your product. How can one decide which feature prioritization method to use depending on the current stage of a product life cycle? Business value.

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Usersnap

JUNE 30, 2022

What is the best tactic to use in today’s fast-paced market? Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. Product-led growth companies are starting to pop up all over the world.

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Feedback Software Research Software Analytic Tools User Testing 52

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Now open the datasheet for that product and compare the message headings to those you wrote down. Product message maps are internal documents, typically owned by product marketing.

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Messaging White Paper Customer Experience Technical Review 70

Usersnap

SEPTEMBER 29, 2022

Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. In this article, you’ll evaluate different SaaS growth models.

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Feedback Software Research Software User Testing Customer Experience 52

The Product Coalition

NOVEMBER 29, 2022

How is the increase in mobile use changing the landscape of the product management role, and what are the differences between traditional product management and mobile product management? In the world of mobile product management, interfaces are particularly prone to changes and redesign.

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PMLesson's Ace the PM Interview

MARCH 2, 2022

The Google behavioral interview is one of many you'll have to make it through if you're applying for a Google or Google Cloud job. However, these open-ended questions are a key part of determining if you're the right fit for a job at Google. Let's get ready for your dream job at Google! How do we know?

Weak Development Team 52

Weak Development Team Technical Review User Testing Feedback Software 52

Roman Pichler

MAY 5, 2020

The term product owner is commonly used to refer to six different product roles in my experience. These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates. A platform owner who manages a platform as a collection of shared software assets.

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Roadmunk

APRIL 12, 2018

It’s a bonus episode of Product to Product ‘s second season , a podcast for / by product people! Listen to the episode below: As we continue to explore the human side of product this season, we’ve paired up with Mike Belsito and Michael Sacca (same first name!), the hosts of Rocketship.FM , for this episode.

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User Testing Customer Feedback Customer Experience Analytic Tools 58

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

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Pragmatic Marketing

DECEMBER 16, 2019

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession. Hecht is the director of product marketing at Envoy , a privately held, 150-employee visitor management software company in San Francisco. A pitch-in, get-it-done attitude.

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Pragmatic Marketing

DECEMBER 16, 2019

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession. Hecht is the director of product marketing at Envoy , a privately held, 150-employee visitor management software company in San Francisco. A pitch-in, get-it-done attitude.

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Product Marketing Marketing Feedback Software User Friction 91

The Product Coalition

OCTOBER 25, 2021

This month, we’re focusing on all things Product Leadership. Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. Who Are Product Leaders? We might call someone a Product Leader because… …it’s their job title.

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