Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? There are five key best practices.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Here’s how this scenario plays out.

B2B 100

B2B Sales Training Product Management Product Manager 100

ProductPlan

NOVEMBER 19, 2021

What is a Product Management System? As a product manager , you’ll want to answer a series of questions before you start work. And at least one dedicated software application to help you take your products from concept to launch. Who will we want to include in our cross-functional product team? Wireframing.

Research Software 52

Research Software Analytic Tools Systems Review Development Team Review 52

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. Output-Based Planning. You can align on direction.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Mind the Product

AUGUST 20, 2018

Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. From a lifecycle management perspective, the product manager should monitor the following aspects of that exchange: Alignment of sales forecast and business case.

Customer Experience 73

Customer Experience User Testing Management Management 73