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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. Output-Based Planning. You can align on direction.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said.

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Managing Manufactured Products: Growth and Decline

Mind the Product

Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. From a lifecycle management perspective, the product manager should monitor the following aspects of that exchange: Alignment of sales forecast and business case.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Here’s how this scenario plays out.

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? There are five key best practices.

Marketing 130
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Product Management System Basics

ProductPlan

What is a Product Management System? As a product manager , you’ll want to answer a series of questions before you start work. And at least one dedicated software application to help you take your products from concept to launch. Who will we want to include in our cross-functional product team? Wireframing.