PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

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Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

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ProductPlan

JUNE 19, 2020

Also crucial is the ability to gain mindshare when trends and new technologies are still in nascent stages. So at some point in every product manager’s job , it’s likely to be a challenge that must be met to be successful. What does a Good Strategy Look Like? Companies don’t start with a product strategy.

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The Product Coalition

DECEMBER 11, 2019

One of the biggest challenges product leaders face is convincing leadership of changes in product strategy. If you can clearly present to leadership that you have product-market fit and stickiness of customers, that’s a strong justification for more focus or resources on the growth side of the equation.

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PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Roman Pichler

OCTOBER 6, 2020

How might people use the product? What kind of user experience (UX) should the product give rise to? How can the product be built? What architecture patterns and technologies may be used? What measures would help you achieve the desired product performance? Are your competitors launching new products or features?

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The Product Coalition

DECEMBER 17, 2023

It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. I’m sure that your product, too, has a generic list of competitors. Not the technological approach, just the fact that it’s not something they own directly.

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Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Weak Development Team Product Management Product Manager User Testing 265

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

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Product Management University

APRIL 8, 2024

Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. It doesn’t make much sense for anyone else to own it because it becomes disconnected from the products, and that’s exactly what you don’t want.

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The Product Coalition

MARCH 10, 2024

It’s a legitimate strategy, that resonates well with Apple’s iPhone strategy. But this technology doesn’t have to be used for entertainment. An Israeli startup, Sightful, uses a similar concept of screens displayed in space for another use case — productivity. Like fish who don’t understand the concept of water.

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Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager The Product Manager’s role is to: Create a product strategy.

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The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. But sometimes, as in my case here, it wasn’t the product’s fault.

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The Product HQ

APRIL 20, 2024

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

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Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

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Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

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Roman Pichler

SEPTEMBER 19, 2016

This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter.

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The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals.

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The Product Coalition

FEBRUARY 12, 2024

This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively. I worked in healthcare technology at the time. Does it align with how your product will win in the market? As a result, the team struggled with how to prepare. If not, why?

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The Product Coalition

OCTOBER 2, 2022

A coding language you use becomes discontinued and you and your team will have to ramp up on a more relevant coding language to ensure the product functions successfully and performs in the market. The technology world changes fast. It takes time to prioritize something in the roadmap, and it takes time to build products.

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Roman Pichler

APRIL 2, 2019

One company I worked with, for example, assigned developers who had worked on enterprise systems using an ancient programming language to develop a brand-new, embedded product with the latest technologies. No wonder that the individuals struggled and the product suffered. How minimal your product can be depends on its market.

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Sequent Learning

OCTOBER 28, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations.

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The Product Coalition

AUGUST 24, 2021

Many venture capital firms were interested in investments at comparatively high valuations in technology companies available around that era. Investment banking firms, substantially benefiting from initial public offerings (IPO), strongly encouraged investments into the technology sector. Startup funding was relatively easy to raise.

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Innovatemap

MARCH 17, 2021

I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men. We work with fantastic teams of all stripes,” said Katie Lukes, Principal, Product Strategy at Innovatemap.

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Technical Review Reporting Tools Leadership Startups 111

Modus Create

FEBRUARY 6, 2023

As organizations gain digital maturity, one of their profound realizations is that transformation is less about technology and more about culture. This approach might work in stable market conditions, but developing digital products is a different ball game. Product thinking is almost a juggling act.

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User Testing Feedback Software Product Research Customer Experience 98

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. It can easily be backed up with the lean concept of building strategies, measuring impacts, and learning to improve. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes.

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The Product Coalition

JULY 28, 2020

Having a well-built Product function offers business startups the advantages such as setting up of business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of the company. Upsell Strategy (upgrade, expand, replace) b. To do so, the activities of the PM include: a.

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Data Visualization Analytic Tools Startups User Testing 78

Sachin Rekhi

JUNE 25, 2017

I've found the best way for a product manager to learn to develop a vision is to immerse yourself in a collection of compelling product visions as inspiration for your own. Below is a collection of my favorite vision statements from a variety of successful technology companies over the years.

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Mind the Product

AUGUST 30, 2018

We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen. Critical Thinking for Product Teams by Teresa Torres.

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Research Software User Testing Customer Experience Product Research 150

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

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Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Platform Product Manager. Innovation Product Manager.

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Research Software Analytic Tools Feedback Software Product Research 93

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. and actively engaging their customers to find that fit.

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User Testing Customer Feedback Customer Experience Research Software 137

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. Alternatively, you might have run into this model with a product that is already mature.

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The Product Coalition

NOVEMBER 19, 2020

He’s become passionate about technology and wants to make a career switch. Almost all PM jobs require 3+ years of experience building products. How do these people get into product? Strategies to switch into product management. Associate Product Management (APM) programs. John doesn’t have that.

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