Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 97

Feedback Software Research Software Product Marketing Marketing 97

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Enroll in Product Management University On-Demand and learn new skills on your own terms.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. You’ve got customer references with success metrics to make your value story real. Product Launches and the Most Common Mistake Here’s the most common mistake technology companies make, and it’ll take every bit of wind out of your launch sails.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

APRIL 22, 2024

This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code. TL;DR Product-led growth strategy is a business model where the product is the primary driver of engagement, retention, and acquisition. Book a demo today !

Feedback Software 82

Feedback Software Product Research Customer Experience Strategy 82

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 98

B2B User Testing Research Software Analytic Tools 98

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 94

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 94

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 84

Feedback Software User Testing Product Research Strategy 84

Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. Read on to find 17 practical strategies you can begin implementing right away. Read on to find 17 practical strategies you can begin implementing right away.

Feedback Software 87

Feedback Software Analytic Tools User Testing Product Research 87

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

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Product Marketing Marketing Product Management Product Manager 59

Product Management University

APRIL 8, 2024

For some, a market means a user or buyer persona. For others, a market is a customer department like IT or HR. For purposes of this discussion, markets refer to market segments. In their simplest form, market segments are how companies describe themselves. Short of corporate strategy roles, it’s not!

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Leadership Marketing Product Management Product Manager 147

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Entry level application (<$5,000 p.a.). Gaining new customers.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

The Product Coalition

JUNE 4, 2020

I consider it an essential customer relationship measure for every product company and find this system yet another relevant technique for measuring the product/market fit. It is used as an indication of the customer’s overall satisfaction with a company’s product or service and their loyalty to the brand.

User Testing 78

User Testing Product Marketing Product Research Marketing 78

svpg

JULY 15, 2016

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. The product vision describes the future we are trying to create, typically somewhere between 2 and 5 years out.

Vision 101

Vision Strategy User Testing White Paper 101

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 73

Strategy Weak Development Team User Testing Customer Experience 73

Brian Balfour

JUNE 28, 2017

I refer to these companies as Smooth Sailers - a little effort for lots of speed. I refer to these companies as Tugboats - a lot of effort for little speed. It’s Not Just Product Market Fit The second “go-to” answer is product market fit. But before a growth process you need a strategy.

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Product Marketing Marketing Framework Definition 111

Roman Pichler

MAY 5, 2020

The term product owner is commonly used to refer to six different product roles in my experience. These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates. But the ability to save the document is a feature, a part of the overall product.

Feedback Software 353

Feedback Software Product Research Weak Development Team User Testing 353

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

Feedback Software 87

Feedback Software Research Software User Testing Customer Feedback 87

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Product Life Cycle Stages.

User Testing 90

User Testing Feedback Software Analytic Tools Research Software 90

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. That’s why it’s referred to as your North Star. It never changes!

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Vision Reporting Tools Product Research Workshop 130

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

User Testing 90

User Testing Data Visualization Product Marketing Product Research 90

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 77

Analytic Tools Onboarding KPIs Research Software Product Marketing 77

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Weak Development Team Product Strategy Strategy Development 130

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing?

Feedback Software 79

Feedback Software Branding Customer Experience User Testing 79

Userpilot

SEPTEMBER 2, 2021

Whether you're trying to drive product expansion in your current market or want your business to conquer uncharted territory, a solid growth strategy is exactly what you need. Let's start with defining what a growth strategy actually is and how to measure the metrics it impacts. 1 – Market penetration strategy.

Feedback Software 79

Feedback Software Research Software User Testing Onboarding KPIs 79

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Micromarketing refers to a type of marketing that solely targets a specific group or niche market. Its advantages and disadvantages.

Research Software 91

Research Software User Testing Customer Experience Data Visualization 91

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

Analytic Tools 86

Analytic Tools Research Software Feedback Software Data Visualization 86

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Trying to offer a product that pleases everybody carries the risk of not doing a good job for anyone. A Brief Guide to this Article.

Vision 303

Vision User Testing Research Software Product Research 303

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Can we provide 2 reference accounts in Pharma? Which leads to a spin cycle of frustration and finger-pointing.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Foot-in-the-door pricing strategy.

Research Software 90

Research Software User Testing Strategy Customer Experience 90

Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. Product-Market Fit (PMF).

Analytic Tools 87

Analytic Tools Feedback Software Research Software Onboarding KPIs 87

Userpilot

APRIL 4, 2022

However, that’s not all product managers must consider when building a product localization strategy for the first time. If your product localization journey is just about to begin, you probably don’t know what to expect. Product localization strategy step #1: Spread the word. Communication is key!

Reporting Tools 88

Reporting Tools Strategy User Testing Customer Experience 88