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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. A team busts their ass for months building the first version of their product. Now a big question emerges — how do you get the first people to use your product? It’s almost done.

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The Only Leading Metric to Measure Product-Market Fit and How to Use It

The Product Coalition

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit.

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Mixpanel for Cohort Analysis: Features, Pricing, and Review

Userpilot

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. A cohort, then, is a subset of segmentation — and a critical application of segments in your product analytics. It is also essential in the process of achieving a product-market fit and retaining constant growth.

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Heap for Retention Analytics: Features, Pricing, and Review

Userpilot

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. As a result, you’ll likely end up overshooting your budget, which makes Heap unsuitable for small teams and early-stage startups. But the product analytics platform isn’t without limitations.

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Heap for SaaS Reporting: Features, Pricing, and Review

Userpilot

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. As a result, you’ll likely end up overshooting your budget, which makes Heap unsuitable for small teams and early-stage startups. But the product analytics platform isn’t without limitations.

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Heap for Event Tracking: Features, Pricing, and Review

Userpilot

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. As a result, you’ll likely end up overshooting your budget, which makes Heap unsuitable for small teams and early-stage startups. But the product analytics platform isn’t without limitations.

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Heap for User Analytics: Features, Pricing, and Review

Userpilot

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. As a result, you’ll likely end up overshooting your budget, which makes Heap unsuitable for small teams and early-stage startups. But the product analytics platform isn’t without limitations.