The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 126

Startups Strategy Technical Review B2B 126

ProductPlan

JUNE 19, 2020

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Raffali believes strategy missteps are inevitable if companies aren’t spotting key patterns quickly enough. What does a Good Strategy Look Like?

Product Strategy 86

Product Strategy Strategy Research Software Technical Review 86

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track. Of course not.

Roadmap 64

Roadmap Product Strategy Strategy Reporting Tools 64

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 78

Strategy Weak Development Team User Testing Customer Experience 78

Dear Strategy

AUGUST 25, 2019

Dear Strategy: “How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?”. Dynamic Strategy Evolution” – that could be the name of a band! Most large companies have global product management functions and regional product management functions.

Product Strategy 40

Product Strategy Strategy Reference Workshop 40

Roman Pichler

MAY 3, 2023

Hackathons , also referred to as hack days : People come together for one or more days to collaboratively explore new ideas and create prototypes. This will not only benefit your product. It will also have a positive impact on team morale and productivity. Facebook’s Like button was conceived in this way, for example.

Research Software 230

Research Software Technical Review Technology Product Research 230

The Product Coalition

MARCH 6, 2019

In a recent product management insights report , as many as 57% of PMs said they don’t spend enough or any time road mapping. They also said they wished they had a clearer product roadmap strategy. In addition, product managers said that direct customer feedback and insights were the best sources of their new ideas.

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

Roman Pichler

MARCH 9, 2022

If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a product strategy and a product roadmap that are based on the vision. An example for a product that helps people improve their eating habits might be “help people eat healthily.”.

Vision 306

Vision Workshop Customer Experience Leadership 306

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. If this data is actioned, bad product decisions will be made. Do this at least once per quarter, as a rule of thumb, ideally as part of the product strategy reviews.

KPI 285

KPI Data Visualization Weak Development Team Customer Feedback 285

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Trying to offer a product that pleases everybody carries the risk of not doing a good job for anyone. A Brief Guide to this Article.

Vision 300

Vision User Testing Research Software Product Research 300

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. You need the stakeholders’ active contribution to progress the product and reach the product goals. Tips for Forming Effective Product Teams in Scrum.

Product Research 298

Product Research Agile User Testing Framework 298

Roman Pichler

JULY 5, 2022

A head of product is someone who manages a group of product people—individuals who look after one or more products and who may be called product manager or product owner. The responsibilities I share below are based on my work with product leaders and product practitioners.

Product Research 295

Product Research Leadership Feedback Software Roadmap 295

Product Management University

APRIL 8, 2024

For purposes of this discussion, markets refer to market segments. Most product organizations today are largely structured around products only. The other 80% will be aligned to products and users in traditional product manager roles. Short of corporate strategy roles, it’s not! On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. TL;DR User trust is a form of faith users have that your product or service will match their needs without compromise. What is user trust?

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Analytic Tools 105

Analytic Tools Feedback Software Product Research User Testing 105

The Product Coalition

FEBRUARY 12, 2024

When reviewing a roadmap with the product team, there are six points I always look for. Strategy —  Is there a clear strategy behind the product and the roadmap? Does it align with how your product will win in the market? Does the roadmap align with the north star? Does it reflect market needs?

Technical Review 117

Technical Review User Testing Product Research Customer Feedback 117

Roman Pichler

JUNE 1, 2020

A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering. While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. Involve the Stakeholders in Important Product Decisions.

Weak Development Team 305

Weak Development Team Product Research Customer Experience Workshop 305

The Product Coalition

JANUARY 16, 2024

It was time to reset and reinvest in our strategy and roadmap. The goal of good roadmap hygiene is that at any moment, without forewarning, you can show your roadmap to anyone, and it represnets the true path forward — in line with the product’s direction. And if your vision and strategy are no longer working, revisit and revise them.

Roadmap 110

Roadmap Development Team Review Technical Review Weak Development Team 110

Roman Pichler

JUNE 4, 2019

I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months. I find it helpful to use the product roadmap so that it connects the overall product strategy with the product backlog, as shown in the picture below.

Roadmap 250

Roadmap Weak Development Team Customer Experience User Testing 250

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? The key to this answer has to do with the way you choose to define what a “non-core product” is. And what things should we avoid?”. Problem solved.

Strategy 52

Strategy Branding Construction User Testing 52

Lenny Rachitsky

APRIL 9, 2024

Instead, I believe that AI will have the most profound impact on the high-level (and historically most valued) skills of product management: developing a strategy, crafting a vision, identifying new opportunities, and setting goals. That sounds a lot like a tool that would be incredibly good at identifying a clever strategy.

Data Visualization 120

Data Visualization ChatGPT Research Software Product Management 120

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Dear Strategy

OCTOBER 31, 2018

Dear Strategy: “What are the strategies, tactics, and operations for product managers?”. . Whenever someone refers to “strategies, tactics, and operations” or “strategies, tactics, and execution,” I assume they are talking about some type of an overall strategy that essentially consists of those three basic parts.

Strategy 40

Strategy Product Management Product Manager Management 40

The Product Coalition

JUNE 1, 2023

Even in product management, the amount it costs to convert a new customer will impact your product’s marketing, price points, and overall roll-out strategy. In this article, I’ll outline how to calculate your CAC and LTV so you can use them to optimize your product roll-out strategy.

User Testing 117

User Testing Customer Experience Customer Feedback Onboarding KPIs 117

Roman Pichler

DECEMBER 7, 2021

Products like the Sonos system are sometimes called vitamins , as they provide a nice-to-have benefit, similar to vitamin supplements. Compare this to a product like Apple’s AirTags, which address the issue of finding keys and other misplaced items. But it’s even better to use them when you make strategic product decisions.

Artificial Inteligence 241

Artificial Inteligence Vision Wireless User Friction 241

The Product Coalition

JUNE 26, 2023

A “blue ocean” refers to an untapped market space or industry that is not yet crowded with competitors. It presents a unique opportunity for companies to create and capture new market demand by offering innovative products or services that address unmet customer needs. Coined by professors W.

Data Visualization 126

Data Visualization Customer Feedback Customer Experience Product Research 126

Dear Strategy

NOVEMBER 8, 2018

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.”

Strategy 56

Strategy Finance Workshop Reference 56

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. Learn More.

Roadmap 328

Roadmap Agile Technical Review Weak Development Team 328

Mind the Product

AUGUST 19, 2021

A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. By referring their family or friends, existing customers will get rewards, and the people that they [.]

Reference 176

Reference Branding Strategy Marketing 176

Roman Pichler

MARCH 12, 2024

But this taught me an important lesson: There is no point in worrying about the product details if a sound product strategy is missing. As helpful as a product strategy is, it’s not enough. To ensure that the right technologies are applied, you’ll benefit from using a technology strategy.

Research Software 280

Research Software Technology Strategy Artificial Inteligence 280

The Product Coalition

AUGUST 29, 2023

Empowering Product Managers with Data-Driven Strategies In the dynamic landscape of modern business, the role of a Product Manager has evolved beyond mere product delivery to orchestrating experiences that align seamlessly with both customer needs and overarching business goals. References : Davenport, T.

Data Visualization 119

Data Visualization Customer Feedback Analytic Tools Artificial Inteligence 119

Userpilot

MARCH 10, 2024

TL;DR User behavior patterns refer to the common behaviors people demonstrate while using an app. Monitoring patterns in user behavior offers several benefits, including improved product adoption and reduced churn. User behavior refers to the way users interact with your app and its features. Cohort analysis in Userpilot.

Data Visualization 105

Data Visualization User Testing Customer Feedback Customer Experience 105

The Product Coalition

FEBRUARY 12, 2019

Close your eyes for a minute and imagine a strategy. Are you imagining a simple, specific document you refer to for helpful guidance that summarizes your company’s north star? In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Don’t blame yourself.

Airlines 60

Airlines Strategy User Friction Analytic Tools 60

ProductPlan

MAY 11, 2020

Proof Over Opinion: 8 Strategies for Selling a Roadmap to a Skeptic. Here you are up to your eyeballs, creating a killer product strategy and roadmap. If you find yourself in a showdown with a skeptic about your roadmap or product strategy, you’ve got to get strategic about winning them over to your point of view.

Roadmap 71

Roadmap Strategy Customer Experience Vision 71

ProductPlan

MARCH 22, 2023

Here’s a look at data-driven product management and how you can use data to guide your product management efforts in a way that solves customer problems and leads to product growth. What do we mean by data-driven product management? Business-oriented metrics provide a more lagging view of progress toward your goals.

Data Visualization 52

Data Visualization Customer Experience Customer Feedback Product Management 52