Product Management University

APRIL 8, 2024

For some, a market means a user or buyer persona. For others, a market is a customer department like IT or HR. For purposes of this discussion, markets refer to market segments. In their simplest form, market segments are how companies describe themselves. Short of corporate strategy roles, it’s not!

Leadership 147

Leadership Marketing Product Management Product Manager 147

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Trying to offer a product that pleases everybody carries the risk of not doing a good job for anyone. A Brief Guide to this Article.

Vision 303

Vision User Testing Research Software Product Research 303

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Userpilot

MAY 1, 2024

In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. How to create a great product experience for your digital products: Define your user persona and their needs. Develop and implement your digital experience strategy.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

The Product Coalition

JUNE 1, 2023

Even in product management, the amount it costs to convert a new customer will impact your product’s marketing, price points, and overall roll-out strategy. In this article, I’ll outline how to calculate your CAC and LTV so you can use them to optimize your product roll-out strategy. Create valuable content.

User Testing 114

User Testing Customer Experience Customer Feedback Onboarding KPIs 114

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

The Product Coalition

FEBRUARY 12, 2024

When reviewing a roadmap with the product team, there are six points I always look for. Strategy —  Is there a clear strategy behind the product and the roadmap? Does it reflect market needs? Does it align with how your product will win in the market? Does the roadmap align with the north star?

Technical Review 114

Technical Review User Testing Product Research Customer Feedback 114

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? The key to this answer has to do with the way you choose to define what a “non-core product” is. And what things should we avoid?”. Problem solved.

Strategy 52

Strategy Branding Construction User Testing 52

Dear Strategy

OCTOBER 31, 2018

Dear Strategy: “What are the strategies, tactics, and operations for product managers?”. . Whenever someone refers to “strategies, tactics, and operations” or “strategies, tactics, and execution,” I assume they are talking about some type of an overall strategy that essentially consists of those three basic parts.

Strategy 40

Strategy Product Management Product Manager Management 40

Dear Strategy

NOVEMBER 8, 2018

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.”

Strategy 56

Strategy Finance Workshop Reference 56

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. I realized this only as my friend and I talked through strategies he might try.

Technical Review 157

Technical Review Product Management Product Manager Research Software 157

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

Framework 148

Framework Startups User Testing Onboarding KPIs 148

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Dear Strategy

OCTOBER 14, 2019

Dear Strategy: “What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?”. What are some methods to gain buy-in from the bottom-level up in an organization that is not structured as a product/service organization?”.

Strategy 40

Strategy Vision Advertising Workshop 40

Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Growth Product Manager. Innovation Product Manager.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Dear Strategy

OCTOBER 1, 2018

Dear Strategy: “How do you sort out the specific features of product requirements from tons of information gathered from market insights, customer, industry, competitors, etc.?”. . Even in an agile environment, product development is usually performed as a separate process from strategy development.

Strategy 40

Strategy Customer Feedback Workshop Reference 40

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. designing screens, writing code, running tests).

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 98

User Testing Feedback Software Analytic Tools Customer Experience 98

Modus Create

FEBRUARY 6, 2023

This requires a mindset that prioritizes product outcomes over project outputs. What is Product Thinking? Product thinking refers to the process of balancing a product’s delivery feasibility, user desirability, and business viability. Product thinking is almost a juggling act.

User Testing 98

User Testing Feedback Software Product Research Customer Experience 98

ProductPlan

OCTOBER 6, 2022

So if you are looking to launch a new product or feature, you are prepared with some tips to reduce that blank page anxiety. Start with your company and product mission and vision. To fully realize this and empower product teams to change the world through their products and the people they serve, ProductPlan is more than roadmapping.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. A good strategy increases the chances of a startup’s success. But, don’t worry, I’m here to help you out.

Startups 124

Startups Feedback Software User Testing Product Research 124

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. A thorough market analysis usually combines both qualitative and quantitative data.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. Tracking product metrics helps you develop well-informed product strategies.

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 96

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Go-To-Market strategy.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. There are different types of product launches. What is a product launch?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Product Management University

OCTOBER 17, 2017

Can we articulate our product strategy without any reference to our products/services, using only the customer’s business vocabulary? Are the bold headings and graphics that “jump out” in our marketing materials and website about the customer? Here’s a simple test.

Product Management 100

Product Management Product Manager Product Research Management 100

Product Management University

OCTOBER 17, 2017

Can we articulate our product strategy without any reference to our products/services, using only the customer’s business vocabulary? Are the bold headings and graphics that “jump out” in our marketing materials and website about the business of the customer? Here’s a simple test.

Product Management 100

Product Management Product Manager Certifications B2B 100

The Product Coalition

MARCH 15, 2020

Product strategy, discovery, and delivery: These are the three general dimensions for which product managers are responsible to optimize in a customer-centric organization. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).

Data Visualization 78

Data Visualization Analytic Tools Product Research Customer Experience 78

Product Management University

MARCH 14, 2017

The Body Part: Product Strategy & Planning. Many organizations use the product manager as a one-size-fits-all pad. If your sales pipeline doesn’t warrant a dedicated solution engineer, product marketing and marketing communications may need more time in the treatment room.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

Userpilot

NOVEMBER 16, 2022

How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams. 12 effective ways to grow your business using marketing automation strategies.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

JULY 9, 2021

Continuous Discovery Habits is the culmination of Torres’ eight years of work coaching teams on product discovery. It’ll teach you how to set up continuous discovery with your product trio team of product managers, design leads, and tech leads. Ramli John, Author of Product-Led Onboarding. Plot summary. Key learnings.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JULY 8, 2022

You can track PX insights and behavioral trends in your product using Userpilot without writing any code. What is product experience in SaaS? Product experience (PX) refers to the entire customer journey within a product. Product marketers. What is PX? User journey in SaaS.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience Feedback Software 98