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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Rationalize Product Initiatives using Opportunity Solution Trees

Haines-Group

These enhancement opportunities and the solutions they spawn frequently go without necessary validation or meaningful alignment to business goals. Tip : Since the Opportunity Solution Tree is a product-specific tool, the business objectives identified must be factors that the target product can impact. Example: 2. Example: 5.

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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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Alchemer CTO, Brandi Vandegriff, Receives CIO of the Year Award from Colorado Technology Association

Alchemer Mobile

“She collaborates across the organization and has brought the entire team together to effectively launch new solutions for our customers in a consistently focused and innovative way. Alchemer provides CX solutions that allow any size organization to collect, integrate, and act on the voice of their customers.

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Pros and Cons of Market Research Tactics

Mind the Product

That’s only a tiny sliver of your addressable market. You’ll have a harder time learning from sales calls how the other 80% of the market survives without your solution today. However, tools like Zintro offer a more cost-effective alternative for finding consultants who can help you with market research.