article thumbnail

Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. A CRM for Product.

article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

She advises executives around the world regarding product management. The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How product strategy uses a company's vision to fuel profitability.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Conversion Path: Step-by-Step Process

Userpilot

We also share examples of different conversion paths and optimization strategies. This improves customer experience and increases conversion rates. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Next, create user personas. no technical skills).

article thumbnail

The Path Beyond CSM

Gainsight

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. Let’s begin with what makes you unique as a customer success professional. Over the past ten years, the role of Customer Success Manager has evolved and changed as much as the field of SaaS has. Core CSM competencies.

article thumbnail

How to Collaborate between Customer Success and Product Teams to Ensure a Successful Product Launch

Gainsight

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. Within your organization, customer feedback is likely being funneled across different functions—product, marketing, sales, customer success, etc.

article thumbnail

How Today’s Top SaaS Companies Build an Ecosystem Moat by Austin Yang, Product Drive 2022

Userpilot

An ecosystem in SaaS is a group of related apps, 3rd party components, and content that seamlessly work together to solve user pain points. Ecosystems allow companies to better satisfy user needs and improve user experience. Templates allow companies to showcase their products and onboard customers quickly.

article thumbnail

How to Successfully Transition from Consulting to PM

PMLesson's Ace the PM Interview

If you have advised any of these people with tasks like product growth, pricing strategy, or market sizing, be sure to note that on your resume! Technical Skills While not always needed, technical skills are very much desired for most PM roles. Many companies have a bias towards PMs coming from a technical background.