Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. — Jeff Lash (@jefflash) March 10, 2016.

Events 60

Events Product Research User Testing Customer Feedback 60

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. In most sports there are two basic ways to improve — better technique or better strategy. I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. Product Owner in Agile: One Person or Two?

Product Management 60

Product Management Product Manager Management Management 60

bpma ProductHub

APRIL 17, 2017

Their teams are aligned on a strategy that is supported by specific objectives and resources. They start with a strategy and the results they want to achieve. And while strategy and Roadmaps set the direction, they are not enough to deliver results. Product Management teams need to pivot from asking “What do we want to build?”

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? from engineering to sales and marketing?—?around The secret? It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. No matter how fast you run, you will never reach it.

Customer Experience 98

Customer Experience Customer Feedback User Testing Onboarding KPIs 98

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable.

Feedback Software 102

Feedback Software Customer Experience Product Research Technical Review 102

Intercom, Inc.

MAY 16, 2018

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Dear Strategy

SEPTEMBER 10, 2018

Dear Strategy: “Is strategic planning dead?”. . So, naturally, I clicked on the link, which lead me to an article of the same title that appeared on Forbes.com back in 2016. So, naturally, I clicked on the link, which lead me to an article of the same title that appeared on Forbes.com back in 2016.

Data Visualization 53

Data Visualization Strategy Analytic Tools Technical Review 53

bpma ProductHub

DECEMBER 12, 2016

I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. Heck, you could even start your own startup (after all, you do know a thing or two about product-market fit and how to create products, don’t you?). Wrapping it up in a bow.

Research Software 150

Research Software Product Management Product Manager Startups 150

The Product Coalition

MAY 11, 2020

So I want to share my take when to suggest for monolithic and when to suggest for microservices from several aspects: Product Phases When our product are still on proof of concept / MVP phase, I strongly suggest to use monolithic architecture , since there is no guarantee that the product would be used often.

User Testing 94

User Testing Product Management Product Manager Product Research 94

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Use the #podcast channel in the Mind the Product Slack community.

Product Research 112

Product Research Customer Experience Entertainment Consulting 112

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Use the #podcast channel in the Mind the Product Slack community.

Product Research 101

Product Research Customer Experience Entertainment Consulting 101

Mind the Product

AUGUST 30, 2018

We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen. The Heartbeat of Product by Nate Walkingshaw. Marty Cagan.

Research Software 148

Research Software User Testing Customer Experience Product Research 148

Good Product Manager

JANUARY 29, 2017

Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. May 16-19 : I’ll be Las Vegas for the SiriusDecisions Summit (one of “ 7 events no product manager should miss this year “). Applying Agile to Marketing.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Good Product Manager

JANUARY 29, 2017

Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. May 16-19 : I’ll be Las Vegas for the SiriusDecisions Summit (one of “ 7 events no product manager should miss this year “). Applying Agile to Marketing.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Mind the Product

APRIL 11, 2018

We’ll look at the company’s early expansion beyond its hometown of Bristol and discuss latest developments as the company pivots the product to heavily invest in content marketing as part of its core value proposition. Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London.

User Testing 107

User Testing Customer Experience User Experience Naming 107

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Until this point, we’d had to improvise with our growth tactics, and growth had been entirely marketing or partnership driven. 2016 – Accelerating Growth. 2013 – Launch as Yimby.

User Testing 109

User Testing Weak Development Team Onboarding KPIs Customer Experience 109

Mind the Product

JUNE 13, 2018

Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. Joe Leech, Product Strategy Consultant.

User Testing 87

User Testing Data Visualization Workshop Product Research 87

Mind the Product

MARCH 23, 2017

Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry. After Adobe, Lea led product at InVision, a startup focused on design collaboration where she built and designed best practices for the product team.

Research Software 80

Research Software Enterprise User Testing Workshop 80

Intercom, Inc.

MAY 26, 2021

What you do to get there is your strategy. As we’ve grown from a tiny team when I joined in 2016 to the 160 or so folks we have today, there’s still this incredible empathy, kindness, and desire to lift each other up and see each other succeed.”. That North Star hasn’t changed since Intercom began.

Customer Feedback 138

Customer Feedback User Testing Customer Experience Product Research 138

Mind the Product

JANUARY 23, 2017

In January 2015 Nate was named the Chief Product Officer for Pluralsight, the largest providers of online technology learning, where he built a user centered product team, and in February 2016 Nate’s role expanded to Chief Experience Office to also oversee Development, Content, and Product Marketing.

Research Software 70

Research Software User Testing Customer Experience Workshop 70

Mind the Product

APRIL 11, 2017

She also held product and design roles at Become.com and HighWire Press. Blade Kotelly Experience Strategy Lead, Sonos. Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry. Get those tickets now!

Research Software 70

Research Software Analytic Tools User Testing Product Research 70

Pragmatic Marketing

APRIL 3, 2018

This model is growing fast: global revenue in the SaaS industry topped $43 billion by mid-2017, up 23 percent from 2016. Along with this rapid adoption comes a need for product managers and product marketers to re-imagine their roles. Customer churn is a big deal in the subscription-based revenue model of SaaS.

User Testing 70

User Testing Customer Feedback Customer Experience Reporting Tools 70

Mind the Product

MARCH 16, 2017

In January 2015 Nate was named the Chief Product Officer for Pluralsight, the largest providers of online technology learning, where he built a user centered product team, and in February 2016 Nate’s role expanded to Chief Experience Office to also oversee Development, Content, and Product Marketing.

Research Software 75

Research Software User Testing Product Research Workshop 75

Mind the Product

APRIL 18, 2017

Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. Melissa Perri is a Product Manager, UX Designer, and speaker based in New York City. Melissa Perri, Author and Founder ProdUX Labs.

Research Software 76

Research Software User Testing Customer Experience Workshop 76

Bryce York

NOVEMBER 27, 2016

Sean also popularized the term product/market fit and coined the term growth hacking. The days of traditional interruption marketing are dead. Universities mightn’t have noticed, but marketing success isn’t measured by impressions and exposure anymore. How do you measure the cause of growth? … decade?

Research Software 52

Research Software Analytic Tools Reporting Tools User Testing 52

UX Studio: Product Management

SEPTEMBER 16, 2021

Building our own digital products gives our UX team a unique perspective and priceless experience related to strategy, design, and user experience. We adopt the best practices, and we apply them when designing our clients’ products. . It offers product strategy, design, and development services.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Intercom, Inc.

JULY 4, 2018

Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to?

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Intercom, Inc.

JULY 4, 2018

Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to?

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Intercom, Inc.

APRIL 22, 2019

How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. “When you’re in pre-product-market fit, you can feel like you’re in a desert. Rick : That shift came about around 2016.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Easier marketing. Limited market.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Business of Software Conference

FEBRUARY 16, 2021

And we also learned that kind of the market we’re in wasn’t the best. 5:02 James Avery, Kevel: And then so that, that gets up to like, 2016 17 we hadn’t raised any more money, we got back to profitability. We raised money and I thought once I can hire a salesperson, things will really just accelerate.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Strategy: Product/Market Fit Hypotheses.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218