Business of Software Conference

AUGUST 30, 2019

After this talk, you’ll understand how the ‘jobs-to-be-done’ theory helps SaaS companies create effective positioning — and a proven, step-by-step process for uncovering your best customers’ ‘job-to-be-done’ Video, Slides, and Transcript below. So messaging is really how you feel fuel for the race. (

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Alchemer Mobile

MAY 21, 2020

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Data from our 2016, 2017, 2018, and 2019 reports is included to show shifts in brand focus and engagement over time.

Finance 147

Finance Feedback Software User Testing Research Software 147

Mind the Product

MARCH 5, 2020

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. So, which platform should you adopt for a new digital service, mobile app or the web?

Research Software 115

Research Software Reporting Tools Development Data Visualization 115

Intercom, Inc.

JUNE 19, 2018

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. Messaging is the dominant app on mobile, driving consumer interest in this channel.

Reporting Tools 216

Reporting Tools Research Software User Testing Customer Experience 216

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018. And then there’s messaging.

Artificial Inteligence 259

Artificial Inteligence Entertainment Messaging Customer Experience 259

The Product Coalition

FEBRUARY 6, 2020

User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels. To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

freshtrax

MAY 21, 2019

So, I decided to create a guide to using the LINE messaging app to help you in your Japan marketing campaign endeavors. LINE is a messaging app used by more than 7.9 LINE is a messaging app used by more than 7.9 LINE is not only a messaging app, but it also plays a crucial role in the social infrastructure of Japan.

Research Software 85

Research Software Reporting Tools Customer Experience User Testing 85

Intercom, Inc.

AUGUST 26, 2021

But as Intercom co-founder Eoghan McCabe said in a keynote address back in 2018, that reign was starting to sour. The loyalty comes from the positive overall product experience, but also customer experience. We realized all businesses need a positive customer experience, and the tooling just wasn’t there. Beyond metrics.

Feedback Software 223

Feedback Software Analytic Tools Customer Communications Data Visualization 223

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2018. This is the new look and feel that we wound up with How did we get there? This meant rethinking our WordPress-powered stack.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2018. This is the new look and feel that we wound up with How did we get there? This meant rethinking our WordPress-powered stack.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2018. This is the new look and feel that we wound up with How did we get there? This meant rethinking our WordPress-powered stack.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

Userpilot

JULY 24, 2023

Craft your product positioning statement. Next, analyze their product, brand, and marketing strategy. Decide on your product positioning statement Armed with the information from your market research, you’re now ready to craft your positioning statement. Benefits of product positioning.

Product launches 78

Product launches User Testing Product Research ChatGPT 78

Intercom, Inc.

AUGUST 20, 2020

What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. The brand was very popular on Instagram and went viral around 2014, before there were many brands on Instagram. So in 2018, I finally was able to sell the company. You can be described as many things.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Modus Create

FEBRUARY 24, 2020

In 2018, McKinsey published their Business Value of Design report summarizing how organizations with higher Design Index scores saw a correlation with higher revenue growth and, for the top quartile, higher returns to shareholders. About 90% of companies in their 2018 research aren’t fully realizing the full potential of their design teams.

User Testing 106

User Testing Product Research Customer Experience CTO 106

Business of Software Conference

MARCH 11, 2020

And then I’ve really only started companies as a byproduct of I have an obsessive personality and I channel that in a positive area which is like I’m obsessed with learning and getting better. Basically the fact that messaging from a technology standpoint I say hasn’t changed in my career. So I was nervous about that.

CTO Coach 52

CTO Coach Weak Development Team User Testing Customer Experience 52

UX Planet

MARCH 5, 2024

Here are some more practical examples of Jakob’s Law in action: Snapchat Redesign : In the infamous 2018 redesign of Snapchat, the company dramatically altered the app’s layout and navigation. Error messages are inclusive and informative. They don’t present users with cryptic error messages.

Data Visualization 76

Data Visualization UX Research Software Feedback Software 76

Intercom, Inc.

FEBRUARY 1, 2018

How did you get yourself into that position? In 2018, we’re going to focus on the more typical demand gen functions. If you have a brand or advertising campaign and you’re working with an external agency, you just bring them right into a shared Slack channel. Rachel: A lot of luck and serendipity.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Usersnap

JANUARY 25, 2021

One survey notes that 75% of people have tried new brands or shopping methods, and the majority plan to continue these new habits. When the crisis ends, most people who have tried new brands say they will stick with those new companies and products. If stores carry both brands, they’ve positioned themselves to be more secure.

User Testing 86

User Testing Product Research Data Visualization Customer Feedback 86

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

The Accidental Product Manager

MAY 23, 2022

Young people seem to getting the message and are less likely to start to use your products. A cautionary note for the Altria product managers is that youth use of e-cigarettes jumped 78% between 2017 and 2018 — to one out of every five high-school students — thanks largely to the popularity of the Juul brand.

Product Management 65

Product Management Product Manager Management Management 65

BrainMates

MARCH 11, 2020

I first attended a resume workshop as part of the Product Women group back in 2018, it was the first time we heard tips from Petra Gross, now GM Digital Product at Woollies’ X, and 4 years on, Petra continues her dedication to the community. Your personal brand is the most important thing to nail. And please NO cover letters!

Customer Experience 52

Customer Experience Research Software Software Review Systems Review 52

freshtrax

OCTOBER 17, 2019

They’re a regular part of our digital conversations with friends and family, and you’ve probably noticed their more regular appearance in brands’ marketing and communications. But with over 3,000 emoji characters in the Unicode Standard to choose from, how do you know you’re choosing the right one to support your messaging?

Marketing 107

Marketing Customer Experience Messaging Naming 107

Intercom, Inc.

NOVEMBER 12, 2018

The last thing you want is to create a team of robotic agents running through a script of predetermined messages, never helping or sympathizing, just programmatically following instructions. But to achieve these benefits, you must carefully define your approach to customer support. Defining your customer support level.

Feedback Software 245

Feedback Software User Testing Customer Communications Customer Experience 245

Intercom, Inc.

MAY 8, 2019

This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. Source: HubSpot Research, State of Inbound 2018. They also prioritize customer advocacy, which means that they put in the legwork to find happy customers and assist them in sharing their positive experiences with the company.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. January 1, 2018 I officially started my role as CEO of my own company, Empire Selling. You tend to be able to sell slightly more easily, and it definitely helps in a sales position when you’re working for a well-recognized brand like a LinkedIn.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. Loyalty comes from a strong relationship, which itself comes from repeated positive experiences.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

NOVEMBER 12, 2019

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. But in 2018 there’ve been some big changes in the social media landscape. Why start a business when your biggest competitor has so much cash to throw around? Easier than if you’re less profitable.

Research Software 45

Research Software Software Review Data Visualization User Testing 45

Business of Software Conference

JUNE 27, 2019

BoS USA 2018 Mikey Trafton Managing a Badass Team from Business of Software Conference. If there’s a public slack channel you know a message that says hey have you guys seen the user interface that Fred is working on it. And I have a few interview questions where I can argue either answer, the positive or the negative.

Weak Development Team 58

Weak Development Team Reporting Tools Research Software Feedback Software 58

Business of Software Conference

OCTOBER 23, 2019

I learned a lot at the Business of Software Conference when I attended as a first-timer in 2018. 1: Do you have a stance on positioning? My interest was piqued at the beginning of the day when April Dunford gave an entire talk on how to position for growth (she’s literally written the book on it, which you can buy here).

Blog 45

Blog User Friction Customer Experience Events 45

UX Studio: Product Management

JANUARY 11, 2022

Kodlogy Technologies is a Webdesign Wien agency established in 2018. Myna is a full-service agency offering web design, software development, social media marketing, SEO optimization, branding, and dropshipping services. Spend a few seconds assessing its usability and message. Kodlogy Technologies GmbH.

Research Software 81

Research Software User Testing Customer Experience Data Visualization 81

Business of Software Conference

NOVEMBER 12, 2019

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. But in 2018 there’ve been some big changes in the social media landscape. Why start a business when your biggest competitor has so much cash to throw around? Easier than if you’re less profitable.

Research Software 40

Research Software Software Review Data Visualization User Testing 40

UX Studio: Product Management

JUNE 12, 2018

As many smokers can relate, big bold texts about the harmful effects, the ugly pictures obligatory in most European countries and the removal of excessive branding can get very annoying. We don’t remember when these features disappeared from most messaging platforms, so worse probably could have happened.

Research Software 100

Research Software User Testing Data Visualization Customer Experience 100

Business of Software Conference

JUNE 20, 2019

They’re only even they don’t like tweets or reply to text messages for two days because they’re hacking, and when they come back from hacking they’re really really happy about how clever they are because they figured out some really cool hack. But what would you say the advice for an intrapreneur is?

Research Software 45

Research Software Startups Customer Experience Data Visualization 45

Andrew Chen

MAY 28, 2019

You can follow and message Li on Twitter if you have thoughts about the piece. From our research, users seldom feel passionately — either positively or negatively — about the podcast app they’re using. The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

Mixpanel

OCTOBER 17, 2019

To that end, an additional inspiration for this post was the popularity of last year’s article, 2018 Product Highlights. At your request, Mixpanel can surface segments that disproportionately contribute to conversion rates – either positively or negatively. If we were still in 1982, it would take 131,944,444 brand new 3.5-inch

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Customer Experience 40

Business of Software Conference

JULY 2, 2019

A very large taxi company, a very large sports brand, AirBnB as well as lots and lots of other businesses. Another problem is you’re hiring for a design leadership position and you expect the person to design leadership to be hands on too. Actually the most significant part of our business is the B2B. Unsubscribe anytime.

Weak Development Team 40

Weak Development Team Research Software User Testing Analytic Tools 40

Intercom, Inc.

FEBRUARY 4, 2021

But his current venture is more personal to him, and is he says born out of a motivation to create something that would make a positive impact on the world, rather than just make money. And so we don’t really have any interest in setting up businesses anymore, unless they can have a positive impact. It’s been very sad.

Reporting Tools 183

Reporting Tools Transportation Travel Data Visualization 183