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2021 Engagement Benchmarks for Education Apps

Alchemer Mobile

Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country. Let’s start with the bad.

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Engagement Benchmarks for Retail and eCommerce Apps

Alchemer Mobile

Digital shopping exploded in 2020, with an increase in both consumers and usage. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. 2021 Engagement Benchmarks for Retail and eCommerce Apps.

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Engagement Benchmarks for Food and Drink Apps

Alchemer Mobile

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift. 2021 Engagement Benchmarks for Food and Drink Apps.

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Engagement Benchmarks for Business Services Apps

Alchemer Mobile

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

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Finance Apps: Mobile Customer Engagement Benchmarks for 2020

Alchemer Mobile

2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard.

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Healthcare Apps: 2021 Engagement Benchmarks

Alchemer Mobile

While we watched brave, brilliant healthcare workers combat the pandemic on the front lines, the mobile technology used to support their efforts from home underwent massive change. Healthcare apps saw incredible floods of new consumers as the world transitioned to managing health remotely, and the impact on engagement was stunning.

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Finance Apps: Benchmarks for Success in 2021

Alchemer Mobile

Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. 2021 Engagement Benchmarks for Finance Apps. In 2020, the results were no different.

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