2020 CTO Marketing Naming 
Business of Software Conference
FEBRUARY 9, 2021
We write wildly aspirational job descriptions for candidates and we confuse subject/market expertise with product management/leadership experience to name just a few errors. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Get Weekly Advice From Software Experts.
Business of Software Conference
MARCH 11, 2021
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.
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The Product Coalition
OCTOBER 26, 2020
considering all relevant points of view including the customers, the market, and the company itself. When I send my mentees to work with sales on understanding the customers and the market better , the discussion often gets very quickly into features that are missing in the product. They Don’t Understand Your Role as a Product Leader.
Business of Software Conference
MARCH 5, 2021
Hey I’m Paddy, and for the last 3½ years I’ve been heading up all things Marketing at Business of Software. I joined Business of Software in September 2017 as a fresh-faced and inexperienced marketer. Tiffany da Silva put this much more eloquently in her talk from BoS USA Online 2020, ‘ 6 Lessons From A Marketing Fraud ’: Rare photo.
Intercom, Inc.
DECEMBER 21, 2021
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens.
Business of Software Conference
FEBRUARY 16, 2021
Some of the BoS talks that had an impact on his company, including changing its name to Kevel. And we also learned that kind of the market we’re in wasn’t the best. His attitude and approach to taking outside funding and finding the right money at the right stage for him. And just a slow, gradual growth. SEEDSTRAPPED.
Revulytics
DECEMBER 16, 2019
Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. If you’d like to immerse yourself in product management learning alongside fellow product leaders in 2020, here are our top picks that you don’t want to miss: Mind the Product, San Francisco, CA.
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