2020 Differentiation Enterprise Positioning 
Business of Software Conference
SEPTEMBER 1, 2022
since 2020 Q1 (Pre-covid). Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Positioning. Shopify Plus has grown ~2x (!!) From ~14,000 to ~27,000.
Business of Software Conference
NOVEMBER 30, 2020
April Dunford BoS USA Online 2020 from Business of Software Conference. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. And what do enterprise buyers actually want in sales people? They’re teaching for differentiation.
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Intercom, Inc.
MARCH 28, 2022
They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. As a result, digital technologies are being seen as the critical differentiators they are. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.
Userpilot
APRIL 8, 2022
Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. In 2020, Prowly was approached by Semrush and was soon acquired by them. Differentiating from the competition. What is Product-Market fit? This could be: Price.
BrainMates
DECEMBER 12, 2019
For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff. Spots are limited so please RSVP by 3 February, 2020. The post Should Product Managers build mission-driven products?
Modus Create
FEBRUARY 24, 2020
Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. The February 2020 McKinsey Quarterly article Are You Asking Enough From Your Design Leaders? indicates the struggle is real. Get Involved with Research.
Agile Velocity
MAY 20, 2020
As a coach, having worked with countless organizations and executives over the years, from fortune 100 level to start-ups, I’ve reflected on all of the patterns I’ve seen displayed by C-suite level leaders and what differentiates those that have helped create sustainable agility versus those that don’t. . Balancing the Agile Enterprise .
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