The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Alchemer Mobile

APRIL 28, 2021

One size did not fit all for Utilities apps in 2020. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Surveys and Messages. star rating, and had 1,223 reviews.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

User Testing 127

User Testing Product Research Data Visualization Customer Feedback 127

Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Surveys and Messages.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

The Product Coalition

MARCH 4, 2024

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

Analytic Tools 105

Analytic Tools Data Visualization Customer Experience User Testing 105

Alchemer Mobile

APRIL 7, 2021

Finance brands were generally spared by the marketplace shakeup of 2020. Finance apps typically have fewer ratings and reviews based on their customer bases being smaller than larger markets. In 2020, the results were no different. Surveys and Messages. 2021 Engagement Benchmarks for Finance Apps. Ratings and Reviews.

Finance 147

Finance Feedback Software Research Software Systems Review 147

Alchemer Mobile

MAY 19, 2021

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Our product, marketing, and customer service software helps companies make predictive decisions based on real-time measurement of their customers’ voices. See the full list of Apptentive partners and integrations here.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Alchemer Mobile

APRIL 2, 2021

Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Unfortunately, Healthcare apps had low retention rates in 2020. Surveys and Messages.

Healthcare 147

Healthcare Feedback Software Research Software User Testing 147

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. Why should your target market be so narrow? Change your positioning/messaging/pitch You may have the perfect solution for the perfect person, but if they don’t understand how your product will help them, they won’t pay attention.

B2C 94

B2C Customer Experience User Friction User Testing 94

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Alchemer Mobile

MARCH 26, 2021

To give you a general idea of where the mobile playing field is today, here are a few 2020 stats from our friends at App Annie : App Annie’s State of Mobile report is a fantastic place to start when looking for a general lay of the land and high-level stats. Message centers. In app marketing, less is more. Sound good?

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? If executed well, a consumer engagement marketing strategy not only increases your revenue but also maximizes the customer lifetime value. What is customer engagement marketing? Why is customer engagement marketing important?

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April is returning to BoS in 2020! BoS Europe 2020 BoS USA 2020. Positioning. So positioning is not the same thing as messaging.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. Table of Contents: What does a SaaS product marketing team do?

Research Software 95

Research Software Feedback Software Product Marketing Marketing 95

Alchemer Mobile

AUGUST 26, 2021

According to our latest Benchmark Report , there was a 50% increase in the number of surveys sent in 2020 from 2019. Message centers or two-way feedback portals. A message center provides a two-way conversation channel to do just that. Let feedback influence your marketing initiatives. Ratings and reviews.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Intercom, Inc.

MARCH 10, 2022

The e-commerce landscape has grown exponentially since 2020, with experts predicting that the pandemic accelerated transformation of the digital space by up to five years. This strategy empowers you to pre-emptively deliver targeted, personalized messages and support via messenger-based channels. Proactive engagement.

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

The Product Coalition

MARCH 11, 2024

According to a 2020 study by the Human-Computer Interaction (HCI) conference on user experience and ad placement, ads are strategically placed, interrupting your learning flow just as you are feeling a sense of accomplishment. But here’s the nudge: Duolingo offers pre-written ‘nudges’ — short messages you can send to your leaderboard partner.

Research Software 104

Research Software Reporting Tools Artificial Inteligence Customer Experience 104

Innovatemap

NOVEMBER 4, 2020

2020 has become a digital-forward year for your business, which has been easy for some but riddled with challenges for many. How you sell and market your products, services, solutions, offerings, you name it, has changed. It’s 2020, the year to look, talk, and act like a digital-savvy company people want to do business with.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Amplitude

JANUARY 29, 2021

In 2020, digital products became essential to how we lived, worked, played, watched, learned, and connected. In 2020, we made major investments in core analytics, reimagined our data governance tools, and laid the foundation for personalization at scale. This is just the beginning of what’s ahead for Amplitude. Conversion Drivers.

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Government 52

Alchemer Mobile

DECEMBER 16, 2020

Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. Remove silos between product, marketing, and customer service. This helped deflect all bad reviews and fill the store with positive ones.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Indicative

JUNE 1, 2020

year-over-year growth in 2020. If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. There wasn’t room for fluff in marketing before. What does this information mean for marketers? .

Data Visualization 129

Data Visualization User Testing Marketing Customer Feedback 129

Alchemer Mobile

AUGUST 6, 2020

The Two Most Impactful 2020 Product Management Trends | With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020, product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. In all my time working in marketing and navigating situations where crises have emerged, the ability to take early and decisive action has been critically important.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Intercom, Inc.

JANUARY 28, 2020

And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth. Dailius Wilson, VP of Sales & Growth Marketing, loves that Intercom provides a central source of truth for all of their teams: . “In A centralized solution. Driving ABM with Intercom.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. This is going to be a fantastic presentation for both product managers, mobile marketers alike.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important.

Research Software 62

Research Software User Testing Outbound Marketing 62

Intercom, Inc.

AUGUST 25, 2021

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Paul Adams , SVP of Product, summarizes the power of messaging. Right message, right time, right place. Writing our story. Des on the importance of recognizing our people.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both. So how do you stand out?

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Coalition

NOVEMBER 6, 2019

Another special principle to be respected is “the medium is the message”. In short, a Product Roadmap is somewhere in between a marketing strategy, a business plan, a feature description, a list of essential tasks and priority targets; all at the same time. You can always refer back to it: we all agreed to this, remember?

Roadmap 61

Roadmap Data Visualization Technical Review User Testing 61

Alchemer Mobile

MARCH 11, 2021

This might be why when we talk about gathering more mobile customer feedback, a lot of product managers and mobile marketers visually recoil at first. Message centers. Fun fact: The number of surveys sent in 2020 increased by 50% year-over-year (for more mobile engagement benchmarks like this, register for our upcoming webinar ).

Feedback Software 173

Feedback Software User Testing Customer Feedback Customer Experience 173

Pragmatic Marketing

MAY 25, 2020

In technology circles, the term “disruption” conjures images of positive shaking of the status quo by derivative, innovative offerings that make the user’s life easier. Take a moment and look in your email inbox: It’s likely filled daily with messages of disaster preparedness. Learning from the Past.

Framework 91

Framework Government Entertainment Consulting 91

Pragmatic Marketing

MAY 25, 2020

In technology circles, the term “disruption” conjures images of positive shaking of the status quo by derivative, innovative offerings that make the user’s life easier. Take a moment and look in your email inbox: It’s likely filled daily with messages of disaster preparedness. Learning from the Past.

Framework 91

Framework Government Entertainment Consulting 91