Gainsight

OCTOBER 16, 2020

At our first-ever Pulse for Product event, we got inspired by this idea of video games, the nostalgia of 8-bit classics, the 90s (or really any year excluding 2020 – the bar is low), and leveling up (which ultimately became our theme for the event). If 2020 has taught us anything, it’s that products must be human-first.

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

BrainMates

SEPTEMBER 9, 2020

Nobody factored 6 months (and counting) of restricted movements and global disruption into their 2020 planning. Then we layer on a market analysis to understand how our Product will solve that issue better than anyone else can or will, on one or more dimensions – price, quality, speed, availability, etc. An opportunity?

Product Strategy 52

Product Strategy Strategy Product Research User Testing 52

Product Management University

APRIL 14, 2021

Whatever happens in product management is usually reflected somewhere in the sales process! Blog: High-Octane Product Management. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Product Management Playbook. VP of Product Management: Your 7-Point Plan for the First 100 Days.

B2B 130

B2B Product Management Product Manager Magazine 130

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track. Of course not.

Roadmap 64

Roadmap Product Strategy Strategy Reporting Tools 64

The Product Coalition

OCTOBER 28, 2019

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. How is Groupon differing their mobile experience for 2019?

Product Strategy 60

Product Strategy Strategy Customer Experience Finance 60

Gainsight

NOVEMBER 9, 2020

Feedback from customers must travel from the success team to product to ensure the application continues to evolve,” says Neil. Consider the relationship marketing teams have with sales. It’s the same for product and success. For more on how Product and Customer Success teams work better together, check out our webinar here.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Feedback Software 59

ProductPlan

FEBRUARY 1, 2021

In March 2020, many organizations found themselves suddenly plunged into crisis. Companies had to shift their product strategy. They had to shift their product strategy. For Brainmates, the arrival of a new Chief Product Officer in April catalyzed looking toward the future and not just the present.

Product Strategy 59

Product Strategy Strategy Leadership Consulting 59

ProductPlan

FEBRUARY 4, 2021

In March 2020, many organizations found themselves suddenly plunged into crisis. Companies had to shift their product strategy. They had to shift their product strategy. For Brainmates, the arrival of a new Chief Product Officer in April catalyzed looking toward the future and not just the present.

Product Strategy 52

Product Strategy Strategy Leadership Consulting 52

Melissa Perri

OCTOBER 31, 2019

You need this person to not just prioritize, but make a product strategy. A senior Product person’s job is to help you create and deploy that strategy in a way where every team member can easily make a prioritization decision on a day to day basis. using hard data from the market, customers, and financials?

Framework 293

Framework Data Visualization Leadership Strategy 293

Innovatemap

MARCH 17, 2021

I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men. percent of the tech workforce in 2020, up from 25.9 Brilliant men, often, but no more so than the women I encountered.

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 164

User Testing Customer Experience Customer Feedback Product Strategy 164

Alchemer Mobile

MARCH 26, 2021

To give you a general idea of where the mobile playing field is today, here are a few 2020 stats from our friends at App Annie : App Annie’s State of Mobile report is a fantastic place to start when looking for a general lay of the land and high-level stats. In app marketing, less is more. Sound good? Make personalization a priority.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

ProductPlan

NOVEMBER 25, 2020

The year 2020 shifted the world in fundamental ways. In fact, 2020 brought us so many shocks and surprises that it made identifying top trends in product management more challenging than ever. As a product leader, entrepreneur, and product management author, I have paid close attention to the product community throughout 2020.

Research Software 106

Research Software Product Management Product Manager Product Research 106

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product Coalition

MAY 16, 2021

Besides app development, the company offers strategy, consulting, design, and product development services. It was also featured among the Best Apps & Games of 2020, W3 Awards 2020 (2x Gold Awards & 1x Silver) by the Fast Company. Sidebench is recognized as Inc.

Analytic Tools 121

Analytic Tools Research Software Startups Development 121

Product Management University

JUNE 5, 2023

It’s also the biggest problem with most product vision statements and the reason no one is getting lathered up over them! Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY Sample Portfolio Vision “ To help our customers grow revenue, market share, wallet share and customer retention.

Vision 130

Vision Product Research User Testing Customer Experience 130

Alchemer Mobile

AUGUST 25, 2020

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. The worlds of marketing and product are colliding in new ways as customer experience takes center stage. What qualifications do mobile product managers need?

Technical Review 130

Technical Review Product Management Product Manager Software Review 130

The Product Coalition

JUNE 1, 2020

Platform revolution: how networked markets are transforming the economy and how to make them work for you. To gain from these interactions, platforms position themselves as product/service in the middle between producers and consumers?—?but © 2020 João Craveiro. © 2020 João Craveiro. © 2020 João Craveiro.

Feedback Software 78

Feedback Software User Testing Travel Advertising 78

The Product Coalition

OCTOBER 26, 2020

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering considering all relevant points of view including the customers, the market, and the company itself. It is much closer to the company strategy in how broad it is.

User Testing 126

User Testing Definition CTO Product Research 126

The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

User Testing 118

User Testing Definition Product Marketing Marketing 118

Modus Create

NOVEMBER 17, 2020

2020 has been a transformational year—in many ways. In short, we all went through a big sea change in 2020. It used to be that CMOs were strictly responsible for strategic oversight of marketing and advertising programs. Enterprises and employees have had to adjust to new realities, both professionally and personally.

Research Software 98

Research Software Data Visualization Customer Experience User Testing 98

Bain Public

MARCH 20, 2021

I share my passion for product through workshops, published articles and speaking engagements. Interested in having me speak or attend an event? Reach out to me. Below is a list of my upcoming and past speaking engagements.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

Mironov Consulting

DECEMBER 31, 2019

The Business of Software conference team is bringing me back to Boston for a 2020 talk on how to hire a Head of Product. When: 21st-23rd September 2020. Title: “Hiring a Head of Product” Register here. product strategy. The product stuff is easy after that.”).

Artificial Inteligence 52

Artificial Inteligence Finance Leadership B2B 52

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. UXDX APAC 2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Innovatemap

JULY 21, 2021

Boost , founded by Josh Owens (Chief Executive Officer) and Ben Motz (Chief Research Officer) in 2020, addresses a universal issue. With an innovative new tool and a market in need of innovation, Josh was ready to make his product stand out — so he came to Innovatemap.

Research Software 52

Research Software Education Data Visualization User Testing 52

ProductPlan

FEBRUARY 18, 2020

But the discipline has matured, and more organizations value what dedicated product management has to offer. Product strategy has now become the primary focus of the job. Product strategy is a high-level plan for the product. It ties overall business objectives to the product. Metrics that Matter.

Customer Experience 59

Customer Experience Product Research Customer Satisfaction Reporting Tools 59

BrainMates

JULY 6, 2020

Updated July 2020. A competitor analysis is one of the fundamental things you should do before you launch a new Product or business. As Product Managers, having solid knowledge of our rivals and their activity in the marketplace helps us make better decisions during the strategic product planning phase.

Data Visualization 94

Data Visualization Reporting Tools Advertising Presentation 94

The Product Coalition

NOVEMBER 19, 2020

It’s probably the same as building for others, but there is a market of people that will want to make their own apps/integrations (maybe Xero feels this is captured in that they see that most people engage a developer to build their integration for them). Originally published at [link] on November 18, 2020.

Customer Experience 88

Customer Experience Demo Document Construction 88

Alchemer Mobile

JANUARY 28, 2020

With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience. The role of product manager is changing.

Product Management 191

Product Management Product Manager Reporting Tools Technical Review 191

Amplitude

DECEMBER 18, 2020

Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. 44% of the companies we surveyed grew by at least 25% by using product analytics as a part of their growth strategy. – McKinsey.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

The Product Coalition

JULY 10, 2020

Here we’ll take a look at why Product Managers have all the skills to become great CEOs, and some rising stars of tech who did just that! You might also be interested in: How Much Can You Make as a Product Manager in 2020 Why Do Product Managers Make Great CEOs? of the browser market. Chrome now has 59.3%

Product Management 99

Product Management Product Manager Management Management 99

Bain Public

JUNE 7, 2020

Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy. With this, he has identified an actionable process that enables him to offer concrete messages about product management and operations. Title: Women’s Founder Project: Product/Market Fit. Date: June 27th.

Workshop 52

Workshop Customer Experience User Testing Leadership 52

The Product Coalition

MARCH 18, 2021

A Cision PR Newswire report projects the SaaS market to grow from $158.2 billion in 2020 to $307.3 Are you an enterprise business leader or a start-up leader planning to offer your software product as a SaaS platform? A step-by-step approach to developing a SaaS product Take the following steps to build a SaaS platform: 1.

Feedback Software 129

Feedback Software Research Software Reporting Tools User Testing 129